Zone franche

Zone franche

October 25, 2010 12:56 ET

A New Communications and Public Relations Agency Opens its Doors in Montreal: Zone franche

MONTREAL, QUEBEC--(Marketwire - Oct. 25, 2010) - A new communications and public relations agency is opening its doors in Montreal. Zone franche ( is the fruit of a partnership between Marie-Françoise Hervieu and Matthieu Sauvé, as well as Christine Sales and Éric Blot, majority shareholders of the Awak'iT Group, a Paris-based agency specialized in digital communications.

"The Zone franche offering is founded on three pillars: the depth of its strategic consulting; an innovative approach to strategic communications planning; and its in-depth expertise in corporate and organizational communication", explained Zone franche President Marie-Françoise Hervieu.

Zone franche already has a strong portfolio of clients, including several major Quebecois and Canadian companies from the transport, financial services, real estate, education and communications industries.

"Zone franche is a long-term endeavour", said Matthieu Sauvé, M.A., APR, FCPRS and Managing partner of the agency. "Our main aim is to establish a long-term relationship with our clients. For us, it's one of the keys to excelling in communications."

A crucial competitive difference of Zone franche is its approach to positioning clients with their target public. This approach is based on both press relations and on creating, conceiving and producing traditional and 2.0 communication tools.

Zone franche's clients will also benefit from the award-winning expertise of the Awak'iT Group for content integration and web site production, especially in the domain of 2.0.

"The creation of Zone franche opens up a window of opportunity for us in Canada and even in North America", added Éric Blot, President of the Awak'iT Group. "And with three offices in France, we are strongly positioned to help any Zone franche clients with ambitions in Europe."

About the Awak'iT Group

Created in 1997, Awak'iT ( is an internal and external communications agency, specialized in new media. The agency offers an innovative approach thanks to its expertise in five interconnecting domains: multilingual editorial, audiovisual production, multimedia studio creation, IT integration and development, and event management. Awak'iT employs around a hundred people, including 50 full-time members, about 60 freelancers, and several partners worldwide. The company works across a wide range of industries, including financial, energy, corporate, telecommunications, and IT. Awak'iT won UJJEF awards in 2002, 2003, 2005, 2006, 2009 and 2010; it received TOP COM prizes in 2004, 2005, 2006, 2007, 2008, and won a Stratégie award in 2009. It also won 3rd prize in the Deloitte Technology Fast50 2005 (France), and featured in the Top 10 of the European Rankings in 2006.

About Zone franche

Located in the heart of Old Montreal, Zone franche is a communications and public relations agency offering its services to a wide range of enterprises in industries as varied as real estate, transport, telecommunications, financial services, education, insurance, and economic development.

Twitter: @zonefranche_ca

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