Contact Information: CONTACT: Martha Shaw EARTH ADVERTISING t: 212-933-1391 WEB SITE: http://www.earthadvertising.com
New Companies Sprout Up to Help Marketers Reach Green Businesses (Earth Advertising in Crain's)
| Source: Earth Advertising
BOSTON, MA--(Marketwire - September 11, 2007) - E-Wire -- As green becomes a more vibrant hue in
corporate America, new media and marketing companies are emerging to help
b-to-b marketers reach an expanding pool of environmentally conscious
buyers.
In the last year, the following companies, solely dedicated to the green
marketplace, have opened up shop:
Greener World Media debuted in February with several e-newsletters and Web
sites, including GreenBiz.com and ClimateBiz.com. The company, led by
former Primedia Business senior executive Pete May as president-publisher,
has an aggressive growth plan for Web sites, multimedia channels and a
social networking platform.
Trade show organizer Green Media Enterprises was launched in June. The
company expects its inaugural events, Green West and Green East, to draw
400 green exhibitors when they debut next year in Los Angeles and New York,
respectively.
Earth Advertising, established in April, provides public relations, brand
strategy, e-media and advertising for companies that want to enhance their
green branding. The company is an offshoot of pioneering green marketing
company eFlicks Media, which was launched in Boston and Los Angeles in
1997.
The emergence of environmentally focused media and marketing companies
comes amid increased efforts by both the public and private sectors to cut
carbon dioxide emissions and encourage the development and use of
alternative sources of energy.
For instance, President Bush has called for plans to reduce Americans' use
of gasoline by 20% during the next decade. In June the United States
Climate Action Partnership, which includes many of the world's largest
corporations and leading environmental groups, expanded its membership to
29 organizations.
The group, whose members include Deere & Co., General Electric Co., Siemens
Corp. and the Natural Resources Defense Council, has called for a
nationwide limit on carbon dioxide emissions that would lead to a reduction
of 10% to 30% over the next 15 years.
However, while green increasingly is going mainstream and more companies
realize that protecting the environment makes good business sense, efforts
to bring green buyers and sellers together are still in the embryonic
stage.
For full release please follow this link:
http://www.ewire.com/display.cfm?Wire_ID=4090