SOURCE: Smile Chicago

Smile Chicago

December 06, 2012 06:01 ET

New Composite Veneers Offer Affordable Alternative to Chicago Dentistry Patients

Dr. Sheldon Seidman of Smile Chicago Has Integrated the Use of an Alternative to Porcelain Veneers at His Practice for Patients Seeking a Smile Makeover

CHICAGO, IL--(Marketwire - Dec 6, 2012) - According to the American Academy of Cosmetic Dentistry (AACD), 99.7 percent of Americans believe a smile is an important social asset, while over half of adults are unsatisfied with their smile. In spite of tough economic times, the AACD also estimates that Americans spend approximately $2.75 billion each year on cosmetic dentistry procedures. At his practice in Chicago, cosmetic dentist Dr. Sheldon Seidman says the demand for aesthetic treatments has been consistently high, as more and more patients are continuing to look for affordable alternatives to improve the appearance of their teeth. He says thanks to an innovative composite bonding material offered at his practice, patients are now able to receive exceptional cosmetic results with procedures that fit their budget.

While traditional veneers are typically made of porcelain, Dr. Seidman says he has recently been using an advanced product made by Ultradent called the Edelweiss™ composite veneer. The Chicago cosmetic dentist says Edelweiss™ veneers combine a durable, polished surface with a thermally tempered base to provide optimal resistance to scratching and chipping.

Dr. Seidman says the major benefits of the new laser-sintered composite material are that it provides improved aesthetic quality. Also, because the composite veneers require minimal to no preparation or reshaping of the teeth, he says the procedure can be performed in one sitting. "Composite veneers allow patients who normally wouldn't be able to afford cosmetic dentistry to fix their smile and improve their appearance," says Dr. Seidman.

Dr. Seidman highlights that while these composite veneers offer an additional option, and one that can be more affordable, porcelain veneers still offer the greatest way to create a perfect smile makeover. Although porcelain veneers still provide unbeatable results in terms of aesthetics and durability, he is excited about the introduction of an alternative for patients who want to do something to improve their smile and self-confidence but may not be able to afford a traditional procedure. Furthermore, unlike many laboratory-manufactured alternatives to porcelain veneers, he says the Edelweiss™ composite veneers are handcrafted in his office to provide patients with a customized fit for their cosmetic goals.

"I am able to utilize my own brand of artistry with the composite veneers," he says. "I get to take it off the shelf in the office and customize each veneer for a perfect fit."

As he continues to pursue the most advanced techniques and technology for his patients, Dr. Seidman says he looks forward to seeing the effective results of the new composite veneers firsthand and welcomes the opportunity to help patients find affordable solutions to their dental concerns. He also encourages anyone considering porcelain veneers or any composite bonding material to consult with an experienced and qualified dentist in order to ensure their procedure is performed with the highest standards of safety and efficacy.

About Sheldon Seidman, DDS
Dr. Sheldon Seidman graduated from the Northwestern University Dental School, where he served as a Clinical Instructor for six years, and also completed postgraduate training at the Las Vegas Institute for Advanced Dental Studies and the Pacific Aesthetic Continuum. He is a member of the American Academy of Cosmetic Dentistry, the American Dental Association, and the past President of the North Side Branch of the Chicago Dental Society. Dr. Seidman is also currently a Clinical Instructor for the Hornbrook Group.

Located at 400 N. Michigan Avenue, Suite 1014 in Chicago, IL, Dr. Seidman's practice, Smile Chicago, can be reached at (312) 644-4321. The practice can also be contacted online via the website or

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