SOURCE: Bulldog Reporter

September 09, 2008 15:00 ET

New Conference Reveals How to Craft PR Emails That Turn Editors' Heads and Earn Media Ink

Top PR Writers Share Inside Tips on How to Plan, Write and Deliver Perfect Email Pitches That Generate More Positive Publicity -- Audio Conference, Thursday, September 18th, 2008

OAKLAND, CA--(Marketwire - September 9, 2008) - PR and marketing professionals who want to learn new and classic approaches for composing breakout email pitches and subject lines that vibrate with energy and produce immediate placement results will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Perfect Email Pitches: Master PR Scribes Reveal How to Craft Copy That Turns Heads and Earn Media Ink." Attendees will come away with proven techniques for crafting "magic" words and phrases that compel journalists' attention and high readership.

This exclusive, dial in PR University audio conference takes place on Thursday, September 18th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). The panel includes some of the nation's leading PR writers and media relations veterans:

-- Peter Shankman, Founder, CEO, The Geek Factory; Founder, "Help A Reporter;" Author, "Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them"

-- Susan Brophy, Senior Vice President, National Media Relations Director, GolinHarris

-- Michael Schiferl, Senior Vice President/Director of Media Relations, Weber Shandwick Worldwide

-- Jeff Crilley, Founder, Real News PR; Author, "Free Publicity"

This 90-minute interactive call will give public relations professionals actionable tips, techniques, and practical ideas for penning powerful, compelling subject lines and body copy so they can escape the pitch-reject trap... and take pitching prowess (and media placements) to a higher level. It will also address a copywriting secret formula to help make email pitches sizzle and sell. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

--  Push vs. Pull PR: Why email still matters in a Web 2.0 media world
    increasingly reliant on "pull" technologies like RSS
--  Targeting Essentials: What you must know about your target and subject
    before you pitch -- and how to use these details to strengthen your copy
--  Secrets of "Sticky" Subject Lines: How to win journalists over in six
    words or less
--  Leads That Sell: What grabs a journalist at the top of any email
    pitch -- and how should you take advantage of it
--  The "Write" Stuff: Anatomies of stellar email pitches and the magic
    elements you must make part of every single email pitch you craft
--  Editorial hot buttons, magic words and key phrases: How to entice
    targets into reading pitches -- plus easy ways to peg to breaking news or
    trends the media craves

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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