SOURCE: Bulldog Reporter

October 20, 2008 19:09 ET

New Conference Reveals How to Tell Stories in Social Media Networks Like Facebook, MySpace, LinkedIn and Beyond

Four Social Media Gurus Share Their Best Practices and Case Studies for Becoming an Expert in Online Communities -- Audio Conference, Thursday, October 30th, 2008

OAKLAND, CA--(Marketwire - October 20, 2008) - PR and marketing professionals who want to learn inside tips and techniques for using various online social networking tools, channels and sites for PR purposes will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Using Social Networks for PR: How to Tell Your Story in Online Communities Like Facebook, MySpace, LinkedIn and Beyond." Attendees will come away with practical ideas on what generates buzz online -- and how to use that knowledge to create powerful social media campaigns.

This exclusive, dial in PR University audio conference takes place on Thursday, October 30th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). The panel includes four social media gurus who successfully practice social media PR on a daily basis:

-- Russell Castronovo, Director, New and Social Media, Sun Microsystems

-- Paul M. Rand, President, CEO, Zócalo Group

-- Jen McClure, Executive Director, Society for New Communications Research

-- Shel Holtz, ABC, President, Holtz Communications and Technology; Author, "Public Relations on the Net," "Corporate Conversations," "Blogging for Business," "How to Do Everything with Podcasting"

This 90-minute interactive call will give public relations professionals valuable insight, tips and best ways on how to avoid common pitfalls other communicators fall victim to when first breaking into online social networking. It will also address how the best in the business are building blogs, micro-blogs (Twitter), podcasts, media sharing (Flickr, YouTube), social reference (Wikipedia), social news (Digg), social bookmarking ( and even virtual worlds (SecondLife) into their outreach strategies. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

-- Trends and Techniques: How online social networks are redefining what's possible in driving conversations and engaging communities online and off

-- How to Talk to Your Boss's Boss: What the C-suite absolutely must know about Web 2.0 and online social networks -- and how to explain it to them

-- Essential Online Social Networks: A breakdown of the top online social networks (from MySpace, Facebook and LinkedIn to new players here and abroad like Bebo), how they differ, their key functions and features, their various demographics and communities... and how they can be used for communications purposes

-- Integrating Online Social Networking into Programs: How to work with other disciplines (advertising, marketing, sales) and client partners to develop a truly powerful and far-reaching Web 2.0 communications plan

-- Best Practices: Ideas to steal and secrets of successful social media campaigns

-- What's Next: How other social media tools (think Twitter, Flickr, YouTube, Digg,, etc.) can supplement online social network programs

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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