SOURCE: Bulldog Reporter

September 08, 2008 21:00 ET

New Conference Reveals PR Secrets for Scoring More Media Coverage for Food Products and Services

Top Food and Beverage Editors Share Tips on How to Put Your Product in Front of Millions of Consumers -- Wednesday, September 17th, 2008

OAKLAND, CA--(Marketwire - September 8, 2008) - PR and marketing professionals who want to learn which topics and trends top-drawer food and beverage editors are hot to cover, as well as how they prefer to work with PR, will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "PR Secrets of Scoring Mainstream Culinary Coverage: Behind the Scenes with America's Top Food and Beverage Editors." Attendees will come away with proven techniques for breaking into top tier consumer magazines and dailies, and dramatically boosting coverage.

This exclusive, dial in PR University audio conference takes place on Wednesday, September 17th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). The panel includes some of the nation's most influential food and beverage journalists:

-- James Oliver Cury, Executive Editor,

-- Tara Bench, Food/Entertaining Editor, Ladies' Home Journal (circ. 3,800,000)

-- Chris Gray, Travel/Food Assignment Editor, USA Today (circ. 2,284,219)

-- Julia Rutland, Senior Food Editor, Coastal Living (circ. 639,941)

This 90-minute interactive call will give public relations professionals actionable insights, tips and best ways to get food or beverage-related news or item into highly-regarded pages, blogs, or websites. Plus, the panel on this call will reveal which stories they are working on now, how to build relationships with their staff -- and even which story elements, visuals and Internet-oriented multimedia fare they are looking for now and in the month's ahead. Each speaker will also address what to pitch, when to pitch and how to pitch it. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

--  New Food Media Trends: The state of epicurean journalism -- plus how
    new media is changing coverage and providing exciting (and often
    overlooked) PR opportunities
--  Pitching Dossier Do's and Don'ts: How each of these venerable titles
    differs in its approach -- and audience -- and how you should customize
    your pitch to each
--  Blogging and New Media Secrets: Tips for finding and pitching top
    epicurean sites and blogs -- plus easy ways to get video or multimedia
    assets posted online
--  Media Sweet Spots: What angles and story pegs best entice food and
    beverage editors -- and how to make sure your pitches include these
    irresistible hooks
--  Exclusive Editorial Sneak Peak: Which stories and trends these
    publications will be covering in the months ahead -- plus the hottest
    ideas, facts and story angles you should be pitching right now
--  Easy Hits and Perfect Fits: Feature wells, front-of-the book pages and
    even calendar items -- the editorial opportunities most receptive to PR

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959- 1059.

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