SOURCE: Bulldog Reporter

October 10, 2008 00:00 ET

New Conference Reveals PR Strategies That Really Work to Drive Millions of American Consumers to Products and Services

Top Women's Marketing Experts Share Inside Tips on How to Craft Stories, Pitches, and PR Campaigns to Successfully Reach Millions Upon Millions of America's Most Influential Consumers -- Audio Conference, Thursday, October 23rd, 2008

OAKLAND, CA--(Marketwire - October 10, 2008) - PR and marketing professionals who want to create blockbuster campaigns for consumer products, messages or emerging brands directed to American women in today's hotly competitive game will acquire practical strategies at a new audio conference from Bulldog Reporter's PR University: "What do Women Want? PR Strategies That Really Work to Drive Millions of American Consumers to Your Product or Service." Attendees will discover latest trends, topics, issues and communications strategies that work to reach and influence the female market.

This exclusive, dial in PR University audio conference takes place on Thursday, October 23rd, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). The panel includes some of the nation's leading women's marketing experts:

-- Marian Salzman, CMO, Partner, Porter Novelli

-- Yvonne DiVita, President, Windsor Media Enterprises; Author, "Dickless Marketing: Smart Marketing to Women Online"; Blogger, "Lip-Sticking"

-- Kristie Coneys Kuhl, Senior Vice President, Makovsky + Company

-- Ann Barlow, President, Partner, Peppercom West

This 90-minute interactive call will give communications professionals actionable tips and practical new insights about women's purchasing power and how to earn a larger share of this booming market. Attendees will learn how to ensure that their messaging catches and holds the attention of women -- and ways to convert that attention into revenue. It will also address how women reach brand purchase decisions -- plus ways to use this insight to promote products. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

--  Social Media Tools & Techniques: Why women make up over 51% of
    Internet users -- and how to tap new media like blogs, referral sites and
    social networks to reach these tech-savvy consumers
--  WOM and Guerrilla Secrets: How women respond to word of mouth
    marketing -- and whether such low-cost campaigns will work for you
--  Common faux pas to avoid when courting women consumers
--  Underdog PR: How smaller companies and mid-sized concerns can
    successfully gain the attention -- and loyalty -- of women consumers
--  Key Media Women Trust: Influential outlets -- and how to pitch the
    stories they (and their audiences) can't refuse
--  Best Practices & Case Studies: What others are doing to successfully
    reach women -- and how you can do the same

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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