Callcredit Information Group

Callcredit Information Group

June 20, 2011 06:40 ET

New 'Connected' Technology Segmentation Now Available in improvemydata.com

LEEDS, UNITED KINGDOM--(Marketwire - June 20, 2011) - Consumer data cleansing and enhancement specialists Callcredit Marketing Solutions have today made their new consumer technology segmentation 'Connected' available online within improvemydata.com.

This new customer profiling tool helps marketers differentiate consumers by their technological behaviours, aptitudes and attitudes. It has been built by Callcredit using marketing data from their "Core" consumer universe, combined with information from the YouGov Media Panel and its Technology and Telecoms survey to deliver key insights on:

  • Computer ownership
  • Internet access
  • Online behaviour
  • Mobile phone ownership, use & spend
  • Purchase via devices
  • On-the-go entertainment
  • Home entertainment including television

Adam Leslie, Head of Data for Callcredit Marketing Solutions comments:

"improvemydata already enables you to cleanse and enhance your data in one simple process. With this addition, customer segmentation by technology usage just couldn't be any simpler!"

"Whether you are trying to identify pay-as-you-go mobile customers from those on contract, target consumers who are willing to pay for TV channels or expensive in-home entertainment systems or find online shoppers, gamers or the latest gizmo buyers, Connected can help. It can also empower you to communicate with consumers through their preferred channels, whether they are happy to engage online, through social media, via SMS or through email."

About Callcredit Information Group- www.callcredit.co.uk

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

To find out more about improvemydata please visit: www.improvemydata.com.

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