SOURCE: Consolidata LLC

Consolidata LLC

September 14, 2009 09:00 ET

New 'Consolidata' Brand Reflects Company's Emphasis on Processing, Packaging, Delivering Data Solutions

LAS VEGAS, NV--(Marketwire - September 14, 2009) - Consolidata is the new name and brand of the company previously known as AbsoluteROI. With more than 1.5 billion records, Consolidata specializes in processing, packaging and delivering opt-in consumer contact data generating broad revenue streams online and offline. Today, the company begins unveiling its revamped look-and-feel, logo and Web site alongside new product literature and promotional materials.

Ryan McGavran, vice president of business development, said Consolidata has amassed what the company believes is the industry's leading consumer database, especially for subprime. "Companies needing to contact consumers -- whether for marketing, collections, skip tracing or other communications -- rely on our unmatched data and cost-efficient delivery systems, which include text messaging, e-mail and direct mail," he said.

According to McGavran, while streamlining its products and services for the marketing and data industries, the company decided a new brand would better convey its broader mission. "We are not just a data provider but also a solutions-oriented company improving response and conversions through our proprietary systems and data to help any business," McGavran said.

Processed, Packaged, Delivered

Consolidata imports more than 5 million consumer records each day into its multi-channel contact database. All told, the company has processed more than a billion records it uses to fuel new revenue streams for customers. These records are packaged as data solutions for powerful analytic tools, licensing for intelligence, verification, hygiene and consumer marketing. Once processed and packaged, this data can be delivered via direct mail, e-mail or text -- such as mobile messaging -- for consumer communication, collections, reminders and notifications.

With information ranging from e-mail addresses to mobile phone numbers, Consolidata is quickly able to provide comprehensive, detailed lists. The company currently has more than 230 million unique e-mail addresses; 110 million cell phone numbers; 50 million home phone numbers; and 170 million home addresses of general interest and non-prime consumers. Consolidata streamlines the collection and categorization of permission-based consumer information for client use.

All Consolidata mobile products are supported by Datacard™, the company's powerful list-management solution with accurate and up-to-the-minute information for businesses that want to reach consumers quickly and cost-effectively. In addition to its extensive demographic selection criteria, Datacard comprises more than 80 unique interest categories including travel, sweepstakes entrants, higher education, shopping portals, auto loan applicants, cell phone subscribers and cash advance applicants.

Constantly updated via live feeds from more than 70 e-commerce and publisher Web sites, Datacard ensures that online and brick-and-mortar businesses get greater accuracy, larger counts and a higher response rates from their direct marketing campaigns.

With its flagship product, a sophisticated suite of SMS -- or text messaging -- data monetization products for the mobile space, Consolidata offers consumer marketers the power of conversion rates many times higher than e-mail or direct mail.

According to McGavran, mobile messaging will continue to evolve as the market matures, and with more than three years' experience in the cost-per-action marketing space, Consolidata will be able to continue developing new services allowing clearer communication between merchants and consumers.

21 Million Cell Phone Numbers

In a recent field test with a leading credit card issuer, Consolidata's SMS data products for mobile delivered up to a million text messages a day. "We have messaging, analytical and data services in a hosted environment to handle all mobile communication needs and create new revenue streams," McGavran said. "Our more than 21 million opt-in cell phone numbers, like all products in our suite, feature cleansed, compliant data with metrics reporting -- as frequent as hourly -- and are enhanced by our managed relationships with cellular service providers."

Industry analysts say more than 95 percent of text messages are read and 20 percent of people who receive mobile campaign offers respond to them. Consolidata features three discrete products: SMS Affiliate Marketing, SMS Transactional Marketing and SMS Delivery.

Consolidata SMS Affiliate Marketing

Consolidata offers a bulk marketing product for businesses having trouble finding offers that convert via mobile marketing or that are aggregating mobile data and don't know what to do with it. With more than 20 million opt-in cell phone numbers and an ability to launch campaigns instantaneously, Consolidata averages more than 5 million text messages a month. The company cleanses data, manages privacy policies and runs data against known performing SMS campaigns. In addition, Consolidata tracks, reports and pays partners for their data.

Consolidata SMS Transactional Messaging

Via Consolidata SMS Transactional Messaging, marketers are now able to contact specific, targeted audiences to control their messaging needs on a cost-per-thousand basis. Consolidata's SMS gateway and carrier relationships let customers take control of their mobile communication campaigns and ensure delivery through short codes. Consolidata's relationships with 18 carriers results in deployment rates above 98 percent.

Consolidata SMS Collections Delivery

SMS is an ideal and effective alternative for getting action from hard-to-reach debtors who are not responding. With SMS Collections Delivery, Consolidata customers can deploy a collection message and receive an answer or payment quickly. SMS Collections can be integrated into a company's collection platform or event-triggered system.

About Consolidata LLC

Consolidata LLC, a Selling Source LLC company, provides integrated list management solutions specializing in data monetization for online and offline clients by improving response and conversions through the use of proprietary systems.

About Selling Source LLC

Selling Source LLC, named No. 68 on the 2008 Inc. 500 list, up from No. 109 in 2007, offers specialty finance lenders an end-to-end solution to acquire, fund, underwrite and retain customers while increasing their overall lifetime value. Selling Source alone provides online lenders a single-source platform throughout the micro-loan life-cycle with turn-key consumer acquisition-and-communication services as well as lender, data, payment-processing and infrastructure solutions, including co-location and disaster recovery hot sites. London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit http://www.sellingsource.com/.

Contact Information

  • Contact:
    Ryan McGavran
    Consolidata
    Phone: 702-835-8610
    Email Contact