SOURCE: Techlicious

Techlicious

June 09, 2009 17:44 ET

New Consumer Electronics Lifestyle Website Promotes Technology for Women

Leading CE Expert Suzanne Kantra Launches www.techlicious.com as a "Tech-Savvy Friend" Offering Information, Tips and Advice to Help Women Learn About Technologies to Enhance Their Lives

NEW YORK, NY--(Marketwire - June 9, 2009) - Suzanne Kantra, one of the consumer electronics industry's most respected authorities on consumer electronics and technology, today announced the launch of a new website, www.techlicious.com, dedicated to helping women explore the world of technology and be better informed about the products they buy and use. The uniquely female-focused site is designed to serve as a "tech-savvy friend" for visitors, providing down-to-earth information, including buyer's guides, instructional videos and more, on everything from the latest digital cameras to home theater equipment, computers, home appliances, fitness equipment, and other electronics gear.

Ms. Kantra spent fifteen years as Technology Editor at Popular Science and also served as the lifestyle technology expert for Martha Stewart Living. She notes: "Studies have shown that women often make the primary purchasing decision on home electronics equipment, and yet until now there really has been no resource specifically designed for women that addresses today's fast-changing technology world from their perspective. We wanted to create a site where everyone feels welcome to come and explore how the latest new technologies can provide positive lifestyle benefits. Our mission is to help women make smart, informed buying decisions -- whether it's for work, family, or fun -- and to help them get the most out of the products they already own."

Informative and Entertaining Articles for Today's Women

Techlicious features a wide range of informative and entertaining articles and blogs from writers with decades of experience in consumer products. The information-rich articles are written in easy-to-understand straightforward language designed to "cut through the hype and technical jargon" and provide visitors with the information they need. Some of the regular sections on the site include: Health and Home, Computers and Software, Phones and Mobile, Family and Kids, and Audio and Video, with helpful articles such as "Don't Let Your Nav System Lead Thieves to Your Home," "Finding Online Tech Support for Your PC," "Buying a Single-Serve Coffee Maker," and "Taking Better Pictures with Your Cameraphone."

Some of the topics that will be covered regularly in Techlicious include:

--  The latest digital cameras and how to take full advantage of their
    capabilities
    
--  Saving time and money by using Web resources
    
--  How to Blend Home Technologies with Home Décor
    
--  Creating a whole-home entertainment network
    
--  Getting the best consumer electronics gear for every lifestyle and
    budget
    

The site also maintains a comprehensive discussion forum where the Techlicious community can get answers to their specific questions and get recommendations and advice from both the experts at Techlicious and other forum members.

About Techlicious

Founder & Editor-in-Chief, Suzanne Kantra

For the past 18 years, Suzanne Kantra has been exploring and writing about major advancements in science and technology that have literally changed the way people live, work and play. As Technology Editor at Popular Science for 15 years and as in-house tech expert for Martha Stewart Living and host of "Living With Technology" on Sirius Radio, Suzanne has shaped technology coverage, introducing her audience to the wonders of the latest personal technologies, celebrating the emergence of HD and Blu-ray, and in general reveling in a seemingly endless stream of cool gadgets. She has been featured on national network and cable TV, including CNN, CBS, and NBC, as well as many radio shows across the country.

Contact Information

  • Contact Info:
    Alison Giella
    DBA Public Relations
    Email Contact
    (212) 388-1400 ext. 33