SOURCE: Red Robin Gourmet Burgers

May 07, 2007 08:23 ET

New Cookbook Featuring Gourmet Burger Recipes From Kids Across America Promotes Child Safety Awareness

Red Robin to Donate Profits From the Sale of the Inaugural Kids Cookbook to the National Center for Missing & Exploited Children

GREENWOOD VILLAGE, CO -- (MARKET WIRE) -- May 7, 2007 -- National Missing Children's Day, on May 25, was established as an annual reminder to make child protection a national priority. The annual event recognizes that although many are recovered quickly, almost 800,000 children are reported missing each year. In recognition of that day, Red Robin Gourmet Burgers, Inc. (Red Robin), and the National Center for Missing & Exploited Children® (NCMEC), have worked together this year to create a new cookbook filled with kid-invented gourmet burger recipes and tips about child safety to help fund programs that assist in the prevention of missing children cases.

The unique kid's cookbook features 50 recipes that were submitted in "The Next Gourmet Burger Kids Contest," a Red Robin-sponsored contest. Nine-year-old Raleigh, N.C. resident Adrianna Montgomery was the grand prize winner of the contest. Montgomery's Spicy Asian Burger was selected from more than 16,000 gourmet burger recipes Red Robin received from kids across the country ages 10 and under.

In addition to the recipes, the cookbook also includes useful strategies and tips for parents and guardians to use when starting conversations about safety with their children. NCMEC and Red Robin filled the cookbook with helpful tips to build children's confidence and teach them safer ways to respond to potentially dangerous situations.

"Safety education is as important as teaching your children to walk and talk," said Robbie Callaway, co-founder of NCMEC. "While it can be a difficult topic for parents and guardians, it is important they find a way to talk about safety with their family. Cooking is an excellent opportunity for parents, guardians and children to spend time together doing something fun, while also talking about something educational."

In time for National Missing Children's Day on May 25, the cookbook will be sold at Red Robin® restaurants nationwide, and online at www.redrobin.com, for $5 plus tax from May 15 to July 15, 2007 while supplies last. During that time, the profits* from each cookbook sold will benefit NCMEC.

"We are honored to support the National Center for Missing & Exploited Children through the sale of 'The Next Gourmet Burger Kids Contest' Cookbook because of the tremendous work it does to support kids and families," said Eric Houseman, Red Robin president and chief operating officer. "We hope everyone will enjoy making these recipes developed by aspiring kid chefs from across the country."

Each gourmet burger included in the cookbook was selected because of its inventive ingredients and fun flavors. For instance, Montgomery's Spicy Asian Burger is made with ginger wasabi and teriyaki sauce; a "Carmel Apple Burger" includes sautéed apples and caramelized onions in its recipe; and a "Leonardo DeMunchy Burger" is made with scrambled eggs, hash browns and a pancake. The cookbook will be sure to satisfy any palate with its wide selection of beef, chicken, fish and even dessert burgers. Adrianna's Spicy Asian Burger will be served at all U.S. Red Robin® restaurants May 15 to July 15, 2007.

In August, Red Robin and NCMEC will ask for help creating America's next gourmet burger through its second annual "The Next Gourmet Burger Kids Recipe Contest." From Aug. 13 to Sept. 16, 2007, kids ages six through 12 can visit their local Red Robin® restaurants and submit an original gourmet burger creation and a 100-word statement on why their burger deserves to be America's next gourmet burger. Select gourmet burger recipes will be published in a second kid's cookbook that will be sold at Red Robin® restaurants in 2008 to benefit NCMEC.

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc., (www.redrobin.com), founded in 1969, is a casual dining restaurant chain that serves up wholesome, fun, feel-good experiences in a family-friendly environment. Red Robin® restaurants are famous for serving more than 22 high-quality gourmet burgers in a variety of recipes with Bottomless Steak Fries®, as well as salads, soups, appetizers, entrees, desserts, and signature Mad Mixology® Beverages. There are more than 360 Red Robin® restaurants located across the United States and Canada, which include both corporate-owned locations and those operating under franchise or license agreements.

About the National Center for Missing & Exploited Children® (NCMEC)

NCMEC is a 501(c)(3) nonprofit organization that works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 475,000 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 130,300 missing child cases, resulting in the recovery of more than 112,900 children. For more information about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.

*A minimum of $2 from the sale of each cookbook from May 15 to July 15, 2007, will go to support the National Center for Missing & Exploited Children (while supplies last).

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