SOURCE: Brand Castle

May 02, 2005 14:13 ET

New Crayola® Crafty Cooking Kits™ Help Kids Create Lasting Memories While Making Tasty Treats

CLEVELAND, OH -- (MARKET WIRE) -- May 2, 2005 -- Creating sweet family memories has never been more fun or tasted so great. Crayola® Crafty Cooking Kits™ are a new line of cooking kits for kids that promote shared memories in the kitchen. The six-SKU introduction of Crafty Cooking Kits hit store shelves this spring.

Crafty Cooking Kits encourage kids to use their imagination by putting the emphasis on the creative process and shared time with a caring grown-up through a fun, easy-to-make treat. Whether it's painting on a brownie canvas or decorating a swirly s'more, the opportunities for creativity are limitless while shared togetherness is the lasting treat. Crafty Cooking Kits are perfect any day but especially for parents or babysitters seeking a rainy day boredom buster or grandparents seeking a unique sleepover activity. Plus they're easy to use -- just add water.

Created by Ohio parents Jimmy and Andrea Zeilinger, the introductory Crafty Cooking Kits retail for $4 to $6. Crayola is an ideal partner because the kits inspire the same wholesome goodness and limitless creativity the Crayola brand promises consumers. Found in the baking aisles of grocery stores and in specialty stores, kits include:

- Fun & Hot Pretzel Shop        - Create & Eat Brownie Treats
- Inside-Out S'mores & More     - Dino-mite Donut Party
- Creative Cookie Studio        - Funny Face Crispy Rice Treats
Much care has been given to finding unique, high-quality ingredients. Every kit has been taste-tested with a panel of kids and parents, who made the final selections to ensure a great tasting treat every time. The kits also include simple-to-follow instructions with options and ideas to encourage kids to make each creation uniquely their own.

The fun doesn't end when the cooking is done. Crafty Cooking Kits come packed with facts, puzzles and activities to ensure dialogue between child and adult. An online "Virtual Refrigerator" at www.CraftyCookingKits.com allows kids to post their Crafty Cooking Kits creations or e-mail a postcard of their finished artwork to a friend or relative. Additional Web site elements include contests, ideas for each kit and other promotions.

For more information on Crafty Cooking Kits and where to buy them, visit www.CraftyCookingKits.com.

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