SOURCE: World Street Fundamentals

August 03, 2011 09:00 ET

New Credit Ratings, Consequences & Considerations - Equity Research on Columbia Sportswear Company and Under Armour, Inc.

HONG KONG--(Marketwire - Aug 3, 2011) - Today, www.WorldStreetFundamentals.com released its industry report highlighting Columbia Sportswear Company (NASDAQ: COLM) and Under Armour, Inc. (NYSE: UA). Full fundamental and technical analysis is available at www.WorldStreetFundamentals.com/Reports.php.

Potential upcoming credit rating downgrades and sentiment adjustments remains the top concern behind today's market. Despite the US National Gross Domestic Product beginning to move beyond high-watermark, marking a significant shift away from recessionary pressures; continued momentum relies upon maintenance of the U.S.'s coveted AAA credit rating. The US Department of Commerce has confirmed growth within first quarter 2011, opening the strong possibility of companies within sub-sectors to experience organic revenue growth in the case of rating conservation.

No matter the outcome, opportunity is being marked for investors to take advantage of equities with high-margin and specialty products. Fundamental positives in this area are provided by limited exposure to rising commodity costs. Although raw material cost increases will continue to pressure margins, well-positioned companies can leverage organic growth and general consolidation of product lines to sustain bottom-line growth. Market-wise investors are looking to build strong cash positions to take advantage of events in the coming weeks, carefully watching for value within equities boasting established pipelines and excellent growth prospects.

World Street Fundamentals has highlighted Columbia Sportswear Company as a company engaged in the design, sourcing, marketing and distribution of outdoor apparel, footwear, accessories and equipment. Columbia designs, develops, markets and distributes outdoor apparel, footwear, accessories and equipment under four brands: Columbia, Mountain Hardwear, Sorel and Montrail. The entire report on Columbia Sportswear Company (NASDAQ: COLM) is available here: www.WorldStreetFundamentals.com/ViewFullReport.245.php.

World Street has featured Under Armour, Inc. as a company engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company's products are sold worldwide and are worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as consumers with active lifestyles. The entire report on Under Armour, Inc. (NYSE: UA) is available here: www.WorldStreetFundamentals.com/ViewFullReport.138.php.

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