SOURCE: ZeptoLab

ZeptoLab

October 22, 2015 09:00 ET

New Cut the Rope Game Revealed as World-Famous Family Franchise Turns Five

With Over 750M Total Game Downloads and Brand Extensions Including a Feature-Length Film Planned for Theatrical Release, Cut the Rope Is One of Mobile Gaming's Biggest Success Stories

SAN FRANCISCO, CA--(Marketwired - Oct 22, 2015) - Global gaming company ZeptoLab® today celebrated the fifth anniversary of its hit Cut the Rope® franchise with in-game gifts and an even sweeter present: the next official Cut the Rope game has been revealed for launch on iOS and Android this December!

Cut the Rope: Magic will feature Om Nom in a brand new adventure with magical twists to the series' popular physics-based puzzles. Designed to offer fresh, fun challenges to ZeptoLab's community of hundreds of millions of fans around the world as well as those new to the series, players of all ages are in for a sweet treat this holiday season.

One of the first mainstream mobile games when it was released in the early days of the App Store, the original Cut the Rope introduced the world to Om Nom, the candy-craving monster who has become the star of a globally popular multi-media franchise. Today Om Nom is one of mobile gaming's most recognizable characters, appearing in homes around the world through the popular mobile game series as well as apparel, toys, cartoons, and even a recently-revealed feature-length animated film coming to theaters at a date to be announced.

ZeptoLab CEO Misha Lyalin:

"In 2010, a player slid his finger to cut a rope for the first time, resulting in Om Nom's very first candy. The little green monster was so happy when another candy fell into his mouth -- and genuinely upset when it didn't. Soon after, Cut the Rope was everywhere.

"From the very beginning, it was difficult to 'hold' Om Nom on a small smartphone screen. Everyone was curious to know who he was, where he came from and what he did (other than eating candy). This is why we began enriching the plot by developing cartoons about his life and inserting them into the game. Today, we are making a feature film that will answer many of these original questions.

"For five years, we've continued to develop the Cut the Rope games by adding new elements, expanding the story and coming up with new features. Today we're happy to announce the fifth installment in the series -- Cut the Rope: Magic, coming this Christmas, as per our usual Cut the Rope tradition.

"Cut the Rope has fairly elaborate puzzles, but intuitive features and a top-notch game design made it popular on the mass market. Combining complex gameplay with easy controls and fascinating art-style has become our corporate identity. This year we released our first multiplayer title, King of Thieves, and realized that using this approach helps us appeal to all constituents of a mass audience, including the hardcore gamers. So stay tuned -- things will be even more interesting in the future!"

ZeptoLab founder and original Cut the Rope designer Semyon Voinov:

"When we released the original Cut the Rope, Om Nom didn't even have a name. We had no idea how he looked from behind or whether he could even move on such short legs. We also weren't sure if he had any friends. Over the past five years, we have been discovering Om Nom and his story, not only for our audience's sake, but for our own as well. And we still have many interesting questions we intend to answer for our players."

ZeptoLab will release more details for the next Cut the Rope in the coming months. In the meantime, fans can celebrate Om Nom's fifth birthday and get their Cut the Rope fix with in-game gifts like five free pieces of each in-game item and the new "birthday cap!"

For more information about ZeptoLab and the "Cut the Rope" franchise, please:

About ZeptoLab
ZeptoLab UK Limited is a global gaming and entertainment company best known for developing the award-winning, hit franchise Cut the Rope®, which includes Cut the Rope, Cut the Rope: Experiments and Cut the Rope: Time Travel, available across platforms and devices, and Cut the Rope 2. Cut the Rope games have been downloaded more than 750 million times by users around the world since the game's debut in October 2010. The company has also released Pudding Monsters™, available on Android and iOS platforms. For more information, please visit www.zeptolab.com.

ZeptoLab, Cut the Rope, Om Nom, Nommies and Feed with Candy are the trademarks of ZeptoLab UK Limited. TM/© 2014 ZeptoLab UK Limited.

Contact Information

  • Contact
    John O'Leary
    LaunchSquad for ZeptoLab
    ZeptoLab [at] LaunchSquad [dot] com
    212-564-3665