SOURCE: Sony Europe

Sony Europe

July 07, 2010 23:00 ET

New Cyber-shot™ Digital Cameras With Exmor R™ CMOS Sensor for Beautiful, Low-Noise Images

Slim, Stylish WX5 and TX9 With Superior Auto Mode, 1080i Full HD Movie and 3D Sweep Panorama

LONDON--(Marketwire - July 7, 2010) -

  • 12.2 megapixel Exmor R™ CMOS Sensor and new Superior Auto mode for superb images with DSLR-style low noise performance
  • 1080i Full HD movie recording for playback on your HD TV
  • World's first compact still cameras with 3D Sweep Panorama
  • Sweep Multi Angle for exciting 3D-style viewing effects
  • Background defocus mode for stunning professional effects

Experience a new dimension of photo excitement with this summer's colourful additions to the Cyber-shot™ family of digital cameras from Sony.

Beautifully slim, light and easy to use, the digital camera range, the WX5 and TX9 boast exciting new features for outstanding still picture quality compared with conventional compact cameras. Capable of shooting detail-packed Full HD (1920 x 1080, 50i) AVCHD movie clips, they're also the first Cyber-shot™ cameras from Sony that can capture amazing 3D images to enjoy on any 3D-compatible TV.

Superior Auto mode: incredible low-noise images
The WX5 and TX9 are the first in the Sony Cyber-shot camera range that can capture extremely low-noise images, evoking the expressive power of a digital SLR camera.

Powered by the 12.2 megapixel Exmor R™ CMOS Sensor, Superior Auto mode captures a high-speed burst of up to six frames when you press the shutter button. Camera settings are automatically optimised according to shooting conditions. Cyber-shot™ then combines information from each frame to create an exquisite, low-noise picture with wide dynamic range, as enjoyed by DSLR photo enthusiasts.

As an extra refinement, new Background Defocus makes it easy to achieve pro-style images, similar to the results achieved with a DSLR camera and wide-aperture lens. The Sony Cyber-shot™ camera rapidly shoots two frames when the shutter button is pressed. Position information between the foreground and background is analysed automatically, creating a single picture with your subject in sharp focus and a beautifully blurred background. New Soft Skin mode flatters portrait subjects even further, automatically removing small wrinkles and skin blemishes for effortlessly beautiful results.

First-ever 3D Cyber-shot™ cameras
For the first time ever, 3D Sweep Panorama lets you shoot incredible 3D images without needing a bulky, complex double-lens camera system.

Just press the shutter button: the advanced Exmor R™ CMOS Sensor inside the Cyber-shot™ WX5 and TX9 captures a high-speed burst of frames as you sweep the camera from side to side. Information from up to 100 images is automatically combined to create a stereoscopic pair of frames. You can enjoy the incredible results by connecting the camera by HDMI to your 3D-compatible TV.

The digital camera offers even more exciting 3D image possibilities. Also new this year, Sweep Multi Angle shoots a high-speed burst of fifteen frames, creating a '3D-style' image of your subject that can be viewed from different angles. After shooting, just tilt the Cyber-shot™ camera from side to side: sensors inside the camera detect your movements, scrolling through the sequence of multi-angle frames as you tilt and view the camera's LCD screen. Multi-angle views can also be viewed simultaneously on an ordinary 2D television as you tilt the camera.

You can also enjoy breath-taking panoramic shots with the Cyber-shot™ TX9 while you're snorkelling or diving. Add an optional marine housing and select Underwater Sweep Panorama mode that optimises white balance for clear, natural results with underwater subjects.

Cyber-shot™ T99 - more style, more colour
Also available this summer, the beautifully sculpted Cyber-shot™ T99 is guaranteed to turn heads with a choice of gorgeous new colour options. Inside its slim, curvaceously sculpted lines there's plenty of smart technology -- from Sweep Panorama and 720p HD movie recording to new Soft Skin mode. Like the Cyber-shot™ TX9, the T99 also features new Underwater Sweep Panorama mode for extra-wide sub-aqua scenes.

The beautiful, easy to use Cyber-shot™ WX5, TX9 and T99 digital cameras by Sony are available from mid-September 2010.

Cyber-shot™ WX5, TX9, T99 Specification table

Features DSC-WX5   DSC-TX9   DSC-T99
Effective Pixels 12.2 megapixels   12.2 megapixels   14.1 megapixels
Image Sensor 7.81mm (1/2.3 type) Exmor R™ CMOS   7.81mm (1/2.3 type) Exmor R™ CMOS   7.76mm (1/2.3 type) Super HAD CCD
Lens Sony G   Carl Zeiss   Carl Zeiss
Zoom 5x (optical)   4x (optical)   4x (optical)
ISO Auto/125/200/400/800/ 1600/3200   Auto/125/200/400/800/ 1600/3200   Auto/80/100/200/400/ 800/1600/3200
Sweep Panorama Yes (including 3D, Intelligent)   Yes (including 3D; Intelligent; Underwater)   Yes (including Underwater)
Sweep Multi Angle Yes   Yes   -
LCD screen size 7.0cm (2.8")   8.8cm (3.5")   7.5cm (3.0")
Battery Life 115mins (230 shots) - CIPA standard with LCD on   115mins (230 shots) - CIPA standard with LCD on   115mins (230 shots) - CIPA standard with LCD on
Image stabiliser Optical SteadyShot   Optical SteadyShot   Optical SteadyShot
Video recording Full HD movie (1920x1080/50i MPEG-4 AVC(H.264))   Full HD movie (1920x1080/50i MPEG-4 AVC(H.264))   720p HD movie (1280x720 progressive 30 fps MPEG-4)
Internal memory Approx. 32MB   Approx. 32MB   Approx. 32MB
Approx. dimensions WxHxD (mm) 91.7 x 51.9 x 21.5mm   97.8 x 59.5 x 17.5mm   93.0 x 55.6 x 16.8mm
Weight* Approx. 130g   Approx. 133g   Approx. 105g
Colours Black, silver, brown, gold and violet   Dark grey, gold, red   Black, silver, pink, green and violet

*body only without battery or memory card

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way.

Please refer to for background on environmental activities of Sony

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "a" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

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