Cycle Surgery

May 01, 2012 01:00 ET

New Cycle Surgery Store Opens Along Popular London Biking Route

GUILDFORD, UNITED KINGDOM--(Marketwire - May 1, 2012) - Cutting-edge cycling equipment chain, Cycle Surgery, announced the opening of its new London store this week. The store officially opened to the public on Thursday 26th April and is expected to become a popular checkpoint for cyclists across the capital - due to its prime location on Waterloo Bridge.

The 3,100 sq ft Cycle Surgery store is situated on the north side of the Waterloo Bridge, which looks out onto the breathtaking London skyline. This is partly why the bridge is such a busy cycling route but commuting riders mainly use it because of its links to and from the West End of London.

Positioning the large-windowed store here allows cyclists to view the very latest urban equipment, such as road cycling shoes, every time they pass. The store officially opened on Thursday 26th April and will be open seven days a week. With 8am opening times from Monday to Friday, commuters have the chance to go inside and check out the Cycle Surgery products before work.

A spokesperson for Cycle Surgery commented:

'This is one of the most exciting Cycle Surgery stores we've opened. We're open from 8am to 7pm during the working week - so people can upgrade their cycling gear as they commute or even take advantage of our workshop services. We can repair damaged bikes or simply adjust different parts to make riding through London that little bit easier.'

Commuters and local residents are both going to benefit from the store's enormous capacity - housing massive amounts of cycling accessories and clothing, but also the latest in men's and womens bikes.

Cycle Surgery will be stocking their top 2012 bike brands here, including the very popular range of Cube mountain bikes. The retailer currently has 17 stores across London and as cycling continues to grow in popularity amongst commuters who want to avoid rising fuel prices, their reputable services are set to become even more sought-after this year.

London's leading specialist running retailer, Runners Need, also has a dedicated section in-store selling the most contemporary running attire and equipment - demonstrating again just how spacious the building is.

To find out more about Cycle Surgery, review their products or to locate your nearest store, visit

About Cycle Surgery

Cycle Surgery was established in Islington in 1992 as a local repair shop. Acquired by Snow+Rock in 2007 they are now a fast-growing chain of 28 specialist bike shops and e-commerce platform selling bikes, clothing and accessories, to commuters, enthusiasts, weekend riders and families.

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