SOURCE: The Learning House, Inc.

The Learning House, Inc.

The Learning House, Inc.

June 17, 2014 07:00 ET

New Data From The Learning House, Inc. and Aslanian Market Research Reveals How Students Are Choosing Online Degree Programs

The Country's Only National Survey of Online College Students Reveals the Environment Is Becoming More Competitive, With More Students Willing to Attend Institutions Further Away

LOUISVILLE, KY--(Marketwired - Jun 17, 2014) - Online degrees continue to gain in popularity, even as the growth in college enrollments overall slows. The standard benefits of an online program, such as convenience and flexibility, are no longer enough for colleges and universities to differentiate themselves. Instead, students are looking for value, both in earning their degree and in how the degree will help their career. According to the third annual Online College Students report from The Learning House, Inc. and Aslanian Market Research, a large majority of students are earning their degree to improve their employment situation, and 80% of them have transfer credit to help them finish faster.

"For institutions looking to expand their online footprint, it's critical to communicate the right message to students," said Dr. David Clinefelter, Chief Academic Officer at Learning House and coauthor of the report. "Colleges and universities need to not only think about what sets their institutions apart, but also track student outcomes to provide quantifiable data about the value of their degrees."

In the nation's only annual study of online students, Learning House and Aslanian Market Research conducted surveys with 1,500 recent, current and prospective online students nationwide. The information can be used by colleges and universities to effectively develop and deliver online programs.

"While overall college enrollment is declining, the growth of online degrees continues," said Carol Aslanian, Senior Vice President of Aslanian Market Research and coauthor of the report. "Offering the degrees students want, accepting transfer credits and streamlining the enrollment process are all key indicators for students when choosing an online degree program."

Key report findings include:

  • Online students are enrolling further away from their residence. Three-year trends show students are increasingly willing to enroll in institutions more than 100 miles from their home (20% in 2012 to 46% in 2014).
  • High job placement rate is the most effective marketing message. Given 18 potential marketing messages, the overwhelming majority picked "90% job placement rate" as the most appealing.
  • A higher percentage of online students are unemployed. The number of individuals working full time declined from 60% in 2012 to 46% in 2014, while the number of those who are unemployed rose from 16% to 30% over the three past consecutive studies.
  • Some students have a clear preference for online study. Almost 90% of online students surveyed report that online study was equal to or better than classroom study. About one-third report they were not likely to have considered classroom or hybrid programs.

Coauthors David Clinefelter and Carol Aslanian will discuss the report and its findings in a live webinar on Thursday, July 10, at 2 p.m. EDT / 11 a.m. PDT. To learn more about this webinar or download the full version of the report, please visit www.learninghouse.com/OCS2014.

The Learning House, Inc. helps colleges and universities create, manage and grow high-quality online degree programs and courses. Partnering with more than 100 schools, Learning House enables institutions to efficiently and affordably achieve their online education goals. Services include product development and market research, marketing and lead generation, admissions and enrollment management, student retention, curriculum development and management, faculty training and professional development, learning management systems and 24/7 technical support.

EducationDynamics is a proven leader in helping higher education institutions find, enroll, and retain students. The company maintains its industry leadership through a deeply rooted philosophy of serving its schools best by serving students first. This commitment has been at the heart of EducationDynamics' success since it began more than a decade ago, and it continues today as they serve more than 1,200 colleges and universities of all types and sizes.

Aslanian Market Research (EducationDynamics' market research unit) conducts market demand studies, institutional audits, program and marketing reviews, and professional development seminars and workshops for colleges and universities seeking information and data on how to expand adult and online student enrollments. Throughout the last 25 years, Aslanian Market Research has worked with more than 200 colleges and universities of all types -- public, private, large, small, rural, suburban and urban -- in every region of the United States. Its seminars have provided thousands of college administrators with practical, hands-on tactics that they can implement at their institutions at minimal cost for maximum impact.

Contact Information

  • Contact:
    Emily Wheeler
    Marketing Manager
    The Learning House, Inc.
    Email Contact
    (502) 815-0656