SOURCE: DataMatrix Promotions

September 18, 2007 13:27 ET

New DataMatrix Rebate Service Cuts Processing Time 30%, Reducing Fulfillment Costs & Building Consumer Loyalty

All Services From Strategic Planning Through Rebate Processing Performed In-House

WHITE PLAINS, NY--(Marketwire - September 18, 2007) - DataMatrix Promotions has introduced a high-speed consumer rebate service for consumer products manufacturers, retailers and wholesale distributors that gets rebate checks into consumers' hands at least 30% faster than the industry average. This faster processing, achieved through advanced technology and the first vertically integrated in-house operation of its kind, significantly reduces costs and helps build positive consumer relationships that can drive future sales for retailers and manufacturers.

The DataMatrix program reduces fulfillment time from eight to ten weeks, the industry average, to just four to six weeks -- the fastest and most accurate service available.

"Rebate delays impact negatively on the entire industry. They trigger consumer complaints, generate extra call loads for retailers, and can erode consumer loyalty to both the brand and the merchant who sells it. Slower processing also means higher costs," said Jerry Weiss, DataMatrix Director of Sales and Marketing. "Our ability to shave weeks off the fulfillment process translates into cost savings, strong brand image, and customer retention for critical repeat business."

The DataMatrix program is a comprehensive rebate design and processing system that spans the complete rebate lifecycle from strategic planning and graphic design of rebate offers to high-speed scanning, data entry, data reporting, rebate processing, call center services, rebate fulfillment, and data management and mining.

The exclusive use of integrated in-house technology and personnel without outsourcers and subcontractors enables more efficient rebate handling while also eliminating expensive middlemen, rebate payment delays, redemption rate manipulation and other problems that have plagued the industry in recent years.

Key features include:

--  A proprietary software engine designed for faster rebate handling and
    sophisticated error checking.
--  A patent-pending Datalator Rebate Analysis Formula that accurately
    estimates the results and costs of any rebate plan, including the likely
    redemption rates and cash flow required to support a given program.
--  A choice of fax-based, paperless or email redemption methods.  The
    unusual fax option, called "Data-Fax," utilizes a template posted on the
    rebate website to guide consumers in assembling the rebate information and
    materials.
    

The service is staffed by a team with more than two decades of experience in consumer rebates, data processing and software development.

About DataMatrix Promotions

DataMatrix Promotions is a leading provider of back-office services including consumer rebate management services for consumer products manufacturers, retailers and wholesale distributors as well as data entry and processing, medical transcription, call center operations and software development. The company is headquartered in White Plains, NY, and is a wholly owned business of Giltedge Infotech Services Ltd., an offshore IT services provider based in India since 1985. For more information, visit www.dmxpromo.com.

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