SOURCE: Meltzer Palmer Weiss LLC

September 10, 2007 13:05 ET

New DC Marketing Firm Brings Global Best Practices to Hard Cases

WASHINGTON, DC--(Marketwire - September 10, 2007) - Three veteran DC-area marketers, Steven Meltzer, John Palmer and Joseph Weiss, have joined forces as Meltzer Palmer Weiss LLC. The firm invites clients who face "hard marketing" challenges to take advantage of the partners' collective experience, expertise and efficiency.

"We're ideally positioned to help organizations that are worried," says Meltzer. "Hard marketing means you're not making numbers, you're stuck in old marketing models, you're facing new competition. Combine our depth in marketing and technology with out-of-the-box thinking, and you get very effective new solutions."

Palmer adds, "For example, an IT integrator looking to expand in the Federal government space faces brutal competition. We can help ensure their value proposition is clear and differentiating, that their targeting and messaging are right -- so they don't get lost in the clutter."

The firm's partners have substantial local and global experience, and with Weiss's strong IT and engineering background, promise exceptional insight into the issues facing the area's technology companies.

Meltzer has a 20-year record as a Creative Director and strategic leader, including senior Asia Pacific management roles with J. Walter Thompson, Leo Burnett and other leading firms. Palmer has been instrumental in driving award-winning solutions for a variety of blue-chip clients for standout agencies including Goodby Silverstein and Hill Holliday. Weiss's advanced technology and marketing degrees have led to management roles in major technology firms, including GE. He has driven significant international and national technology initiatives for government agencies, aviation firms including Boeing, leading system integrators, telecommunication providers and many other leading firms.

The partners believe their combination of international and local experience will give their Federal and state clients' RFP responses an edge. "We've climbed the RFP mountain many times," says Weiss. "We're offering clients the opportunity to pack global best practices when they make that trek."

"Too much of what we see in this market is rote. We can bring in fresh thinking," says Palmer. "But we believe it takes veterans to know the difference between what's new and useful... and what's new and faddish."

Meltzer Palmer Weiss is a leading Washington, D.C. marketing solutions provider and end-to-end implementer serving private, public and non-profit organizations and federal and state government contractors. Its senior partners represent decades of U.S. and international leadership in all marketing arenas.

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