Decima Research

Decima Research

May 02, 2005 13:59 ET

New Decima study highlights potential of VoIP, and power of bundling

Attention: Tech/Telecomm Editor OTTAWA, ONTARIO--(CCNMatthews - May 2, 2005) - OTTAWA, May 2, 2005 - A comprehensive new consumer research study by Decima
Research Inc. shows that when Internet telephone (also known as Voice over IP or VoIP) service is sold as part of a discounted bundle of communications services, consumer appeal is doubled.

A new survey of more than 2,000 residential Internet users found 9% said they were definitely or probably going to subscribe to a VoIP service within the next year, and 20% would if it were offered in discounted bundles.

"While obviously much will depend on the specific service offering and the price point attached to it, VoIP clearly has significant potential to disrupt the telephony marketplace," says Mario Mota, Vice-President of Decima Research and director of the study. "The potential is especially notable for those companies that are in a position to offer one-stop bundles of appealing services and to discount packages in order to build share and loyalty. This suggests that telcos and cablecos, in particular, are perhaps best positioned to succeed in the VoIP market."

While prospects for growth are good, VoIP service still faces some resistance. "VoIP providers will need to overcome consumer concerns about security, technical constraints, quality of service, and dependability and reliability if they are to succeed in the marketplace," says Mota.

Other key findings of the independent consumer research study include:

* 59% of survey respondents are aware of the concept of VoIP - making local and longdistance telephone calls using a computer and Internet connection;

* But most (63%) of those who are aware of VoIP as a concept cannot name a single VoIP provider on an unaided basis;

* More than two-thirds (69%) of "VoIP intenders" (those who are likely to subscribe to a VoIP service within the next year) say they are most likely to buy from a telephone or cable company; and

* An equal percentage of "VoIP intenders" say they would use their Internet telephone service as a primary line or secondary line (42% respectively).

The consumer research data are based on a national online survey of 2,118 adult Canadian residential Internet subscribers conducted in December 2004 and January 2005. The study sample was drawn from Decima's proprietary eVox online research panel. Results for a survey of this size drawn from the population are accurate to within +/- 2.1%, 19 times out of 20. Survey data were weighted in tabulation to replicate the Canadian residential Internet subscriber population buy age, gender, and region.

Decima Research is Canada's fastest-growing full service public opinion and marketing research company, offering research-based advice to clients in the public, private and nonprofit sectors, as well as large-scale data collection capabilities. Please visit us on the web at:

Please contact Mario Mota to learn more about Decima's 'NET CALLING study. For the full news release (including a chart), please visit:


Bruce Anderson
Tel.: (613) 230-2200, ext. 4051

Mario Mota
Tel.: (613) 230-2013, ext. 4038

Contact Information

  • Mario Mota, Vice President Media / Broadcast, Decima Research
    Primary Phone: 613-230-2013 ext. 4038