SOURCE: Phelps Industries, LLC.

August 17, 2007 13:11 ET

New Designer Disposal Deodorizer & Cleaner to Debut for Fall

Lavender Mist Plink to Replace Disposal Odors With a Soothing Scent

WAKEFIELD, MA--(Marketwire - August 17, 2007) - When many people clean their kitchens, they forget about one very important spot from which many odors emanate -- the disposal. But now there's a new variety of Plink -- a disposal deodorizer and cleaner -- that will tackle the problem leaving kitchens smelling clean, with the soothing fragrance of lavender.

Introducing: New Lavender Mist Plink. The light purple gel caps will soon be available and can be used a few times per week to rid the disposal of fatty deposits and food particles that can cause quite a stench. Just drop a Plink gel cap into the sink disposal for a 15-second spin, turn on the water, and presto -- the problem is solved.

Plink's manufacturer, Phelps Industries LLC, also offers Lemon and Orange Citrus Plink varieties, but wanted to leave it to consumers to "design" the next Plink. So the company staged the "Pick Your Plink Promotion" and invited consumers to submit their choices for the new Plink a few months ago. Many consumers from coast to coast participated.

When all of the votes were counted, Lavender emerged victorious. Other popular contenders included: Pink Grapefruit, Strawberry, Raspberry, Lime-Verbena, Vanilla, Sugar Cookie, Sun-Dried Tomato, Rosemary, and Baked Apple Pie.

"We're delighted that our first, true designer shade and scent -- the beautiful, purple Lavender Mist -- was selected by the most conscientious cleaners in the country, people who care that every nook and cranny is accounted for," said Vin Foley, Phelps President. "Lavender is one of the most popular scents in candles, air fresheners and even potpourri, so this choice hits the bull's-eye in terms of current home trends."

The new variety will be available in leading supermarkets, specialty housewares retailers and online at in September. The Lavender Mist Plink 10-Pack will sell for about $3.99.

Those who have seen Plink work first-hand consider the plumber-inspired product an essential solution for foul kitchen odors. Beyond Plink, Phelps Industries also produces another popular and unique cleaning product, Glisten, which freshens, cleans and deodorizes dishwashers, dishes, tubs, toilets, bathroom sinks and more.

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    Chuck Casto
    Casto Marketing Communications
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