Axia3

December 01, 2011 07:00 ET

New Digestive Segment Emerges in Antacid Category: Axia3® ProDigestive® Antacid Hits Store Shelves Across Canada

BARRIE, ONTARIO--(Marketwire - Dec. 1, 2011) - Axia3® ProDigestive® Antacid delivers fast-acting relief from occasional heartburn, with a proprietary blend of potent digestive enzymes to help promote healthy digestion. It is ideal for people who suffer from occasional heartburn due to diet, stress, exercise and other causes.

Axia3® ProDigestive® Antacid is very different from traditional antacids and acid reducing drugs because it is a natural health product formulated with an exclusive blend of potent ProDigestive® enzymes that work with your body's digestive system. The body naturally produces digestive enzymes such as a-amylase and pepsin that are activated by gastric acid, in order to let the body digest food and nutrients. Traditional antacids neutralize heartburn by lowering the level of acid in the stomach, which can render digestive enzymes ineffective.

"Heartburn and other digestive discomforts such as indigestion, sour stomach and bloating afflict millions of people each year," says Axia3® founder and CEO, Ryan Doheny. "In fact, recent studies have indicated that up to 24per cent of Canadians experience heartburn daily."

The stomach releases gastric acid to naturally activate digestive enzymes that are needed to break down food and nutrients during digestion. A muscle known as the lower esophageal sphincter (LES) keeps the gastric acid and active enzymes secured in the stomach. If the LES is relaxed or weakened, gastric acid can seep back into the esophagus, causing irritation that we know as heartburn.

Trainers Choice of Barrie, ON has been selected as the exclusive distributor for Canada. "Heartburn affects all aspects of daily life. I was simply amazed with how well this product worked for my heartburn and those who had tried it. Our company philosophy is to get people back to life, work and sport, which makes Axia3® a great match for our company," says Rick Schaly President of Trainers Choice. "We are already servicing most major retailers across Canada with our premium braces, and I know that these retailers can use a product like Axia3®."

Available at participating retailers across Canada including Rexall, Familiprix, Loblaws, Real Canadian Superstore, Pharmasave, Federated Co-op and London Drugs from about $3.99, Axia3® ProDigestive® Antacid comes in rolls of 12 chewable tablets and is available in natural Mint, Orange and Berry Flavours.

For more information, go to www.axia3.ca Twitter @AXIA3 or find them on Facebook.

For high resolution images, please go to: www.axia3.ca/media/images.

About Trainer's Choice

Trainers Choice is a national supplier of premium supports and braces to clinics, teams and retail locations throughout Canada. Trainers Choice products are available at selected pharmacies including Shoppers Drug Mart, London Drugs, Pharmasave, Loblaw Companies and Metro. For more information visit www.trainerschoice.ca or follow them on Twitter @trainerschoice.

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