Axia3

December 01, 2011 07:00 ET

New Digestive Segment Emerges in the Heartburn Relief Category: Axia3® ProDigestive® Antacid Hits Store Shelves Across the US

LOS ANGELES, CALIFORNIA--(Marketwire - Dec. 1, 2011) - Axia3® ProDigestive® Antacid is a new dietary supplement that delivers fast-acting relief from occasional heartburn, with a proprietary blend of potent ProDigestive® enzymes to help promote healthy digestion. It is ideal for people who suffer from occasional heartburn due to diet, stress, exercise and other causes.

"Heartburn and other digestive discomforts such as indigestion, sour stomach and bloating afflict millions of people each year," says Axia3® founder and CEO, Ryan Doheny. "In fact, more than 100 million people in the U.S. each year suffer from heartburn."

The stomach releases gastric acid to naturally activate digestive enzymes that are needed to break down food and nutrients during digestion. A muscle known as the lower esophageal sphincter (LES) keeps the gastric acid and active enzymes secured in the stomach. If the LES is relaxed or weakened, gastric acid can seep back into the esophagus, causing irritation that we know as heartburn.

After years of suffering with heartburn and a digestive disorder, Mr. Doheny struggled with finding a drug-free, effective and tolerable solution for his heartburn and digestive discomfort. "I needed a product that would be safe and effective and that I could take on a regular basis for overall digestive support. With all the various products and warnings limiting extended use, it
was hard to find a product that would help," says Doheny.

Understanding that heartburn is intrinsically linked to the human digestive system, he devised a dietary supplement that not only quickly and effectively neutralizes heartburn, but more importantly, promotes on-going digestive health benefits through the use of potent ProDigestive® enzymes that promote proper digestion and good long-term health.

Axia3® ProDigestive® Antacid is very different from traditional antacids and acid reducing products because it is formulated with an exclusive blend of potent ProDigestive® enzymes that work with your body's digestive system. The human body naturally produces digestive enzymes such as a-amylase and pepsin that are activated by gastric acid, in order to let the body digest food and nutrients. Most products work by lowering the level of acid in the stomach to neutralize heartburn or by stopping the release of stomach acid, which can render digestive enzymes ineffective. However, Axia3's ProDigestive® formula continues to actively help break down protein, carbohydrates and essential fats & oils that the body needs.

Available at retailers across the U.S. including CVS, Whole Foods Market, and Bartell Drugs from about $2.99, Axia3® ProDigestive® Antacid comes in a number of formats including a 1.5 oz. Re-closeable tin of chewable minty tablets, an on the go roll of 12 chewable minty tablets and a 45 count box of chewable minty tablets.

For more information, go to www.axia3.com, or call (1-888-628-7422).

For high resolution images, please go to: www.axia3.com/media/images.

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