New District

New District

September 30, 2015 09:00 ET

New District, BC's Wine Marketplace, Partners With Whitefish Group to Create an Integrated eCommerce Platform

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Sept. 30, 2015) - Elin Tayyar, CEO of New District, announced today the company's partnership with Whitefish Group to provide the most comprehensive BC craft wine buying experience. Whitefish Group is an established vertically integrated brand management company, led by CEO Jay Garnett.

"New District allows you to tour through BC's varied wine regions, and explore the beauty and history of wine country without leaving your home or office," says Tayyar. "There are other ways to buy wine online in BC, but none of them offer nearly the same selection of craft wines, service and flexibility as New District."

Tayyar turned to Garnett's Whitefish Group to tap into its experience in food and beverage logistics, infrastructure, sales and marketing. Garnett is a major shareholder and director with, the second largest online grocer in North America. The alliance with Whitefish focusses New District's mission to be the best way to buy BC wine, online in British Columbia. Visit

Contact Information