MADD Canada

MADD Canada

August 29, 2005 08:31 ET

New Drug Impaired Driving Awarness Campaign Launched

MADD Canada launches a new campaign aimed at youth and post-secondary students -- If you're high, you can't drive Attention: Education Editor, Lifestyle Editor, News Editor OAKVILLE, ON--(CCNMatthews - Aug. 29, 2005) - For young drivers and the next generation of drivers, drugs like marijuana are the most popular form of hallucinogen and, therefore, drug impaired driving is of growing importance when concerned for safe roads in our country. MADD Canada, today, is launching a new drug impaired driving campaign that is designed to inform young Canadians that it is not all right to toke or take drugs and drive.

"As students start back to school, and colleges and universities begin their frosh weeks, we want to urge young Canadians that if they're drinking or taking drugs at their parties, don't drive," says Karen Dunham, National President of MADD Canada. "Drugs like marijuana are popular with students, and there is a myth out there that it is all right to toke and drive. It isn't. Drug impairment is as dangerous as if you're drinking alcohol."

"We're very concerned with the mixed messages in the public about marijuana and other popular drugs. Young drivers need to realize the dangers of drug impaired driving, just as this generation of drivers has understood the dangers of alcohol and driving." Mrs. Dunham adds, "We need young Canadians to get it: If you're high, you can't drive.'"

MADD Canada is commencing its anti-drugs and driving campaign at Canadian colleges and universities with media releases through this week and with on-line materials dedicated to its awareness effort.

This fall MADD Canada will release new public service announcements focused on drug impaired driving. "If you're high, you can't drive" will speak directly to young people and debunk general misconceptions about drugs and driving.

Andrew Murie, MADD Canada's Chief Executive Officer observes the organization has become more involved with drugs and driving out of necessity. "The trends show that drug impaired driving is a growing concern. MADD Canada wants the public to know the risks and what can be done to combat drug impaired driving. We also want to help the police with this new challenge and ensure the judiciary understands the disturbing impaired driving trends."

Mr. Murie lauds police efforts to raise awareness and talks of MADD Canada's partnership with national police organizations. "Together, we have been at the forefront in recent years to ensure drug impaired driving is highlighted as the prime concern in our schools. It is essential that young Canadians understand drug impairment and driving don't mix."

MADD Canada, in partnership with national police groups, has just released in May a new classroom video, "Not Ready To Go" which features the horrific drug-related crash that took 5 teenage students from Kanata. The organization has also partnered with police in urging Ottawa pass new drug impaired driving legislation - something that is likely this Fall.

For more information on the drug impaired driving awareness campaign and MADD Canada's activities relating to drugs and driving, visit www.madd.ca.
/For further information: Andrew Murie, MADD Canada's CEO
1-800-665-6233, ext. 224
/ IN: EDUCATION, POLITICS, SOCIAL

Contact Information

  • Karen Dunham, National President
    Primary Phone: 506-650-7473