Euromonitor International Ltd

Euromonitor International Ltd

September 03, 2013 04:00 ET

New E-Book Identifies Top 5 Trends Across 10 Key Industries in Turkey

CHICAGO, ILLINOIS--(Marketwired - Sept. 3, 2013) - Global market research company Euromonitor International announced today the launch of a new eBook identifying the top five trends across ten key industries in Turkey.

The e-book identifies how industries in Turkey such as alcoholic drinks, apparel, beauty and personal care, consumer finance, consumer foodservice, packaged food, retail, soft drinks, tissue and hygiene and travel and tourism are changing and which trends are shaping the regional market.

"Turkey continues to be one of the most influential countries in the region across many industries such as beauty and personal care and retail," according to General Manager at Euromonitor for the Middle East, Hussein Doughan. "With impressive growth figures across these categories, we expect to see continued strong interest coming in to Turkey from international brands."

Trends Highlighted in the E-Book:

Private Shopping

In addition to the introduction of online retailing channels by manufacturers and retailers, private shopping sites such as Markafone, 1V1Y, Trendyol, Limango, and Morphipo continue to increase their influence over apparel.

Women's Purchasing

Growth will be driven by the increased purchasing power of women as they continually enter into the working population, leading to higher disposable incomes and a quest for a more modern lifestyle. This in turn will generate interest in personal hygiene and self-grooming products and encourage companies including direct sellers, to invest in expansion into urban areas. Higher disposable incomes and a trend towards spending, rather than saving, will result in consumers trading up form mass to masstige and premium brands.

Near Field Communication Technology

The smartphone market size in Turkey is valued at US$2.3 million and expected to reach US$ 5.2 million by 2017 with a widening palette of NFC-related payment services. Leading smartphone manufacturers HTC, Research in Motion, Nokia and Samsung announced the introduction of new NHC-enabled devices in 2012 and 2013. Collaboration among Turkcell, MasterCard and issuer banks is expected to extend the use of Turkcell's Cep-T Cuzdan service. While older consumers might be more reluctant and cautious to adopt these new NFC-related services, the young and technology-savvy population is going to be fairly open to this change.

Internet Retailing

The growing popularity of online shopping, expected to grow from US$3.2 million in 2012 to US$ 6.6 million in 2017 will drive more companies to offer internet sales. The number of pure e-commerce companies and internet sites from store-based retailers will increase with pure e-commerce companies dominating internet sales. Non-grocery products will continue to dominate overall online sales.

To download e-book:

About Euromonitor International

Euromonitor International is the world's leading provider of global business intelligence and strategic market analysis. We have over 40 years' experience of publishing international market reports, business reference books and online databases alongside a large Consulting division.

Our research offers insight into industries, countries and consumers. We deliver quality information solutions to support strategic business planning.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore. It has a network of over 800 analysts worldwide.

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