SOURCE: KJR Associates

KJR Associates

July 12, 2011 09:00 ET

New E-book Reveals Secrets for ISVs Pursuing Success as SaaS Providers

Technology Innovator and Entrepreneur Ken Rutsky Demystifies SaaS, Revealing the Interplay of "Mindset, Organization and Tactics" in the Winning Formula

MOUNTAIN VIEW, CA--(Marketwire - Jul 12, 2011) - KJR Associates, a strategic go-to-market consulting firm, announced today the release of a new E-book, Blueprints: Bridging to SaaS Success. The E-book, which provides a comprehensive framework for enabling ISVs to succeed as SaaS providers, is available now on, Amazon, and the Apple iStore.

With the help of publishing partner, the E-book is being introduced at a time when SaaS is growing in every B2B category. Readers will receive tips in how to catalyze their organization for go-to-market success, increasing organizational alignment, topline revenues, and market share gain.

According to Sebastian Stadil, founder of the Silicon Valley Cloud Computing Meetup Group and CEO of Scalr, a company which focuses on scalable website infrastructures, said that, "Ken's formula for Bridging to SaaS Success engages, challenges and educates business and technical audiences with pertinent organizational, business and market challenge examples. I'd recommend this book to anyone, technical or not, who is interested in commercial SaaS success."

About Blueprints: Bridging to SaaS Success

The E-book serves as a framework for ISVs, hosting, and SaaS companies to create successful revenue-generating services. It describes the mindset, organizational and tactical shifts required as executives contemplate the move from traditional software-based businesses to SaaS businesses. The E-book is geared to the needs of CEOs, boards, GMs and SVPs of ISVs who are building, launching and marketing new SaaS services.

"As ISVs pour millions into technically transforming their products into SaaS services, they often see poor market results and wonder why," said Ken Rutsky, founder, KJR Associates. "This E-book describes the required mindset, organizational and go-to-market strategies and tactics that can ensure SaaS success. Without these ingredients, even the best technical service development efforts can go to waste."

Gene Myers, VP of Engineering at Certivox, which provides encryption key generation, management and distribution for the cloud, stated that, "Bridging to SaaS Success summarizes the way organizations need to change to reflect how software product development has changed in the post-desktop world, and closely aligns with and embraces the Agile and lean approaches. It's a precise and balanced assessment of the non-technical challenges of SaaS, obviously obtained through prudent experience and panoptic observation."

Web and Social Media Links

Blueprints: Bridging to SaaS Success E-book:
Slideshare presentation:
Follow Ken Rutsky and KJR on Twitter: @jayrutz
Ken's Product Marketing Blog:

About Cloudbook

Cloudbook was founded to help accelerate the adoption of cloud computing by providing a comprehensive and educational resource community. Cloudbook brings together top thought leaders, experts and specialists to share their insights and experiences with the broader public. Their contributions are indexed into a comprehensive resource directory that is easy to navigate and allows users to familiarize and connect with the authors.

As an independent company, Cloudbook can convey the cloud story without bias. This approach provides our audience an unfiltered and appreciated view of what's happening throughout the cloud computing industry.

About KJR Associates

KJR Associates ( provides a full range of go-to-market strategy and consulting services for technology companies. KJR has designed SaaS and cloud based offerings, launched strategic new market offerings, and revitalized existing brands and products with a fresh go-to-market approach for a wide range of enterprise and software technology companies.

Ken Rutsky is the principal and founder of KJR Associates and has more than 20 years of experience in marketing and selling enterprise and end user solutions for companies such as McAfee, Netscape and Secure Computing. Ken's past positions include CMO, Executive Vice President of Marketing, Vice President of Product Marketing, Vice President of Product Management and Direct of Channel Marketing.

Contact Information

  • Contact:
    Justin Duncan
    Trainer Communications
    Email Contact