SOURCE: Cuisine Populaire

March 07, 2007 08:17 ET

New E-Newsletter Cuisine Populaire Satisfies the Tastes of Self-Described Food and Wine Lovers

Subscribers Also Represent Ideal Audience for Marketing Luxury Brands

CHICAGO, IL -- (MARKET WIRE) -- March 7, 2007 -- Whether dubbed a foodie, gourmet, epicure or gastronome, readers of Cuisine Populaire, a new e-mail newsletter from online publisher Thomas, Townsend & Kent (TTK), are hungry for the unique editorial perspective served twice each month.

Cuisine Populaire's pithy tagline, food + wine + culture, aptly summarizes the publication's focus, attracting an upscale reader base (over 50% reside in America's most affluent households) of nearly 250,000 travel and culinary enthusiasts. These cosmopolitan readers rely on e-mail when making travel plans and researching major purchases. With substantial disposable income to devote to their passions, Cuisine Populaire's easy-to-read, informative layout is an ideal resource for this e-savvy crowd. Readers continually refer to Cuisine Populaire's exclusive content when planning their food-themed adventures.

Each issue of Cuisine Populaire highlights a specific country or region, providing an insider outlook on the most exquisite places to "wine and dine" while immersing yourself in the culture of the featured destination. Published twice a month, Cuisine Populaire offers first-hand accounts of top-rated restaurants, featured chefs, gourmet shops, culinary excursions, wine tours and more.

"Foodies are a marketers dream," said Roy Weiss, publisher of Cuisine Populaire. "By definition, they like to consume -- and not just food. They are active buyers of art, furniture, luxury goods and services and high-end retail items," he added.

For information regarding advertising in Cuisine Populaire, please contact Angela Vogel at 312-266-6400 ext. 114 or avogel@ttandk.com.

About Thomas, Townsend & Kent: Chicago-based Thomas, Townsend & Kent (www.thomastownsendandkent.com) is an online publisher of popular e-mail newsletters that target affluent Americans and report on their specific interests -- travel, art, fine dining, and consumer electronics. TTK publications include Art Travel Guide, Cuisine Populaire, Home Electronics Journal, Luxury Cruise News, Productivity Journal, and Your Travel Insider, which offer a combined average circulation of more than five million each month. As part of the subscription process, readers of TTK publications provide demographic and purchase-intent data, which is continually updated through regular surveys. This information allows marketers to connect with qualified prospects by advertising with the TTK Newsletter Network and sponsoring targeted solo e-mails to subscribers.

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