SOURCE: Elastic Path Software, Inc.

May 05, 2006 07:30 ET

New eCommerce Software Energizes Sales at

Sales Increase Over 150% in 8 Months at Home Appliance Retailer After Launching a New eCommerce Store on the Elastic Path eCommerce Software Platform

VANCOUVER, BC -- (MARKET WIRE) -- May 5, 2006 -- Elastic Path Software (, the pioneer of flexible ecommerce, announced today the successful re-launch of, the premiere online retailer of home appliances and merchandise in Europe.

Since early 2001, has offered low price guarantees and free shipping for home appliances within the UK. They have further extended their leadership position by developing their online store on the Elastic Path ecommerce software platform.

"Our previous ecommerce software simply could not keep up," stated Rob Levy, Principal of "We needed something with more flexibility in order to support and help grow our rapidly evolving business. We are ecstatic with the results we have achieved with Elastic Path in such a short period of time."

Utilizing the expertise of London-based digital agency Exentric Thinking for systems integration, has lowered abandonment rate among new shoppers, increased average order size by 10%, increased back-office throughput by 250%, reduced order processing errors by 150%, added the ability to track, segment and reward repeat customers, and achieved an outstanding 150% increase in daily orders in just 8 months.

To achieve this increase in revenue effective merchandising is employed with targeted cross-selling, highlighting featured products, and offering price discount promotions with savings notices. Comparison shopping engines are used alongside search engine marketing to drive traffic to the main site and branded micro sites, managed with the same back-office system powered by Elastic Path ecommerce software.

" is a model for effective ecommerce customer experience," said Harry Chemko, CEO of Elastic Path Software. "We are thrilled to be a part of their remarkable and ongoing growth."

About is a London based internet retailer of home appliances and merchandise. Started in early 2001, it provided a low price guarantee along with free shipping in the UK to establish itself as the premier destination for electric home goods in Europe. For more information visit

About Elastic Path Software

Elastic Path Software pioneered flexible ecommerce for retailers who demand maximum control over their rapidly evolving online stores. With Elastic Path, customers can leverage a fully integrated ecommerce solution, enabling them to thrive in today's increasingly competitive multi-channel marketplace. The flexibility and simple sophistication of Elastic Path enables them to deliver a personalized, captivating customer experience.

Companies like Aeroplan,, Procter & Gamble, 24 Hour Fitness, JBoss, Random House, and Xerox use Elastic Path for the core ecommerce features they demand today -- and the evolving flexibility they need to engage tomorrow's increasingly sophisticated customer.

Elastic Path Software is headquartered in Vancouver, British Columbia, Canada. Learn more at

Contact Information

  • Contact:
    Jason Billingsley
    VP, Marketing
    Phone: (800) 942-5282 ext 226
    Fax: (604) 408-8079
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