AUSTIN, TX--(Marketwired - Mar 26, 2014) - EKN Research today announced results from its new benchmark study, "Mobile in Retail: The Enterprise Strikes Back," which reveals that a majority of retailers recognize and attach significant value to mobility, with a high degree of interest in enhancing the customer experience and improving business efficiencies. The study, underwritten by supporting sponsors HP and Kronos, surveyed 150+ retailers, of which 46% were above $1 billion USD in revenue.
"Retailers must focus on a strategy that includes device portability within the four walls and beyond and inter-operability among systems in order to manage customer engagement without delays and enterprise-wide performance monitoring," said Sahir Anand, VP and principal analyst, EKN.
Results from the benchmark study, available here, include:
- Current mobile adoption is lagging. The study shows that future investments need to be more focused on improving the processes and workflows associated with customer engagement and experience.
- The intersection of data analytics and store associate mobility presents the greatest internal opportunity to leverage mobility. The study reports that 70% of retailers will allow employees to use their personal devices to perform work-related tasks over the next 24 months.
- Apple iOS emerges as the leading choice for the enterprise standard for enterprise mobility, rapidly outpacing Android, Blackberry and Windows. Nearly 1 in 2 retailers plan to make Apple iOS an enterprise standard. This means that platform choices will have an impact on the future business extensibility and scalability of mobile applications.
"It is a brave new mobile-first world in retail, this transformation brings both typical and unique sets of execution challenges such as insufficient IT budget, lack of proper enterprise mobile strategy, and data security, privacy, and compliance risks," said Gaurav Pant, SVP research, EKN.
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EKN (www.eknresearch.com) is a research and content service that was built based on feedback and advice from retail executives. Part of the Edgell Communications family, EKN is a subscription-based portal that provides retailers with access to the site's powerful decision-support and data analysis tools, allowing them to leverage EKN's industry-leading database of original research, user-generated vendor indexes and market trends. EKN also lets members share insights and real-world experiences through ongoing peer forums, both virtual and in person.