SOURCE: Eloqua


March 23, 2011 10:37 ET

New Eloqua Partner Program Puts Customer Needs First

Transparent Model Consists of Exclusive Resellers and Agnostic "Ambassadors"

VIENNA, VA--(Marketwire - March 23, 2011) - Eloqua, the leading provider of Revenue Performance Management solutions, today announced the industry's most transparent partner program. The new model is designed to ensure that client needs are not only met by Eloqua partners, but also that the commercial relationship is clear from the start.

The pioneering program -- which consists of exclusive resellers and vendor-agnostic Ambassadors -- spans 150 resellers, integrators and service providers, across a wide array of industries. Under the new partnership structure, customers will have better insight into the services each vendor provides, the full nature of their relationship with Eloqua, and how the company can maximize the value of Eloqua's leading marketing automation platform.

According to Rob Brewster, Senior Vice President of Business Development at Eloqua, "This partner program provides the depth and insight the market demands from an industry leader like Eloqua. When revenue growth is at stake, marketers deserve an unbiased view of their technology and service options. Our new program is designed to help buyers make fully informed decisions."

The new program, which was first introduced to partners in January, breaks down Eloqua's list of resellers and Ambassadors into five specific categories:

  • Global Systems Integrators expand Eloqua's capabilities worldwide to maximize success in demand generation strategies. These partners offer both comprehensive technical and marketing services as well as consultancy on best practices to make Eloqua sing.
  • Consulting Firms and Agencies provide Eloqua customers with an unlimited amount of creative, technical and marketing expertise to help generate revenue. These are the partners you turn to when you want an outside perspective to create a killer campaign or highly complex program.
  • Technology Partners extend and enhance the Eloqua platform to offer the most comprehensive demand generation solutions for Eloqua customers. 
  • Marketing Gurus are the movers and shakers within the industry. These influential and innovative marketing and sales experts help guide the industry with extensive knowledge and experience. Look for a guru that has expertise in your area of interest.
  • Revenue Performance Management partners offer a unique perspective and skill set to help launch a company's journey into Revenue Performance Management.

For more information on Eloqua's partner community visit:

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It's All About Revenue blog, call 866-327-8764, or email

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