SOURCE: Industrial Info Resources

Industrial Info Resources

July 22, 2011 06:15 ET

New Energy Trading Product Creates More Transparency in Electric Markets, Allowing Traders to Better Manage Risks and Opportunities, an Industrial Info News Alert

SUGAR LAND, TX--(Marketwire - Jul 22, 2011) - Researched by Industrial Info Resources (Sugar Land, Texas) -- A new software tool dramatically increases transparency in electricity markets, enabling energy traders to increase profits and lower risk by showing what is causing market events and price volatility in those markets.

"For the first time, energy traders and analysts will be able to access all the pertinent public market data combined with proprietary generation outage data," said Michael McNair, president of Yes Energy LLC. "Traders struggle with efficiently consuming and integrating the enormous amount of information available to them. Now they can see and understand the fluctuation in the market as well as what is causing it all in one place."

Yes Energy's PowerSignals™ is used by traders and analysts to rapidly and easily access publicly available information on price, congestion, load, weather, and generation and transmission outages. PowerSignals normalizes and maps these indicators across regions and markets.

Now, the PowerSignals product has been significantly enhanced with proprietary data on generation outages from IIR Energy. The new and enhanced PowerSignals product can help traders shape the size and type of their trades for maximum profitability and lowered risk.

"There is an enormous amount of data available to energy traders, but a detailed and easy-to-use interface that combines public and proprietary data that explains the reasons for and the expected duration of an outage creates valuable market intelligence for the energy trader," said Paul Copello, president of IIR Energy.

"Now an energy trader can go to their chief risk officer with confidence that a proposed trade is a good risk-adjusted decision because they know why there are significant disparities in prices," he continued. "The added transparency will allow energy traders to more effectively build a book of risk-adjusted trades and minimize unwelcome surprises."

Copello and McNair will showcase the new PowerSignals platform on July 25 at a conference in Houston, Texas. Organized by EUCI, the conference, "Financial Transmission Rights," will bring together market participants from financial institutions, trading houses, asset owners, law firms, utilities, transmission organizations and regulators.

"Because PowerSignals now has access to current, historical and planned outage data, it offers market participants an opportunity to see the impact of prior outages and how they may compare to current and planned outages," McNair said. "Traders also can see how prices, load and congestion responded during those historical outages and shape their expectations for current trades."

Interested parties who cannot attend the conference can obtain additional information and schedule a demonstration of PowerSignals by calling Yes Energy at 303-993-2773 or emailing

About Yes Energy
Founded in 2008 and headquartered in Boulder, Colorado, Yes Energy LLC provides industry-leading web-based graphical decision support products and analytic support services to participants in electric power markets. Yes Energy's software and data systems are designed to directly assist traders in researching and placing trades. Yes Energy combines quantitative analysis, large dataset management, unique visualization and dynamic software applications to create new ways to understand and profit from changes in the electric power market, particularly relating to node-based trading, financial transmission rights (FTRs) and congestion revenue rights (CRR).

About IIR Energy
A unit of Industrial Info Resources, IIR Energy is the leading provider of supply-side market intelligence for the energy market, including Electric Power Generation; Oil & Gas Storage, Transmission and Production; Alternative Fuels such as biodiesel, ethanol, and coal gasification; and the Petroleum Refining industries. IIR Energy provides time-sensitive, critical market information that enables asset owners, developers, regulators, as well as financial & physical participants to enhance their trading strategies and minimize market risks.

Industrial Info Resources (IIR), with world headquarters in Sugar Land, Texas, is the leading provider of global market intelligence specializing in the industrial process, heavy manufacturing and energy markets. IIR's quality-assurance philosophy, the Living Forward Reporting Principle™, provides up-to-the-minute intelligence on what's happening now, while constantly keeping track of future opportunities. For more information send inquiries to or visit us online at

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