New Era of Fast and Specific Analytics -- Independent TEI Study Shows Saama Fluid Analytics Delivers Big Customer ROI and Payback in Under 6 Months

CAMPBELL, CA--(Marketwired - Apr 21, 2016) - Saama Technologies, Inc., a leading Big Data solutions company, today published findings from a March 2016 commissioned Total Economic Impact™ study of Saama Fluid Analytics, conducted by Forrester Consulting on behalf of Saama. Based on interviews with a range of Saama customers, the independent research quantifies the value of speed and specificity in big data analytics implementations, with 40% reduced time-to-value, and more than 400% return on investment (ROI) on Fluid Analytics projects (see video here). The study shows the opportunities beyond current technology-driven business intelligence (BI) approaches, which are often poorly targeted to business needs and yield limited success. In contrast, and based on its work with many customers across industries, Saama sees a new era of hybrid analytics that focuses on blending technology with human expertise to take advantage of existing and new data assets to deliver disruptive, highly relevant business outcomes.

"With Fluid Analytics, customers were able to streamline the overall design and delivery of their analytics engines across different industries and use cases, enabling them to meet their objectives, increase productivity, and keep costs in check," concluded the study.

"Analysts used to take weeks [and] months to find the data," said the Head of analytics and BI at a US financial services firm, a Saama customer that participated in the study. "The reports and dashboards were old by the time we presented [them] ... Now we get this day to day, not month to month."

The study provides a framework for business leaders to more effectively leverage internal and external data assets to win, serve and retain customers, grow revenue, and enable their organizations to become data-driven. Some of the benefits discussed in the study include a faster delivery of analytics projects, increased quality through connectors, data models, and accelerators, improved marketing campaign effectiveness, and higher overall business impact.

Many Global 2000 companies have suffered through false starts in Big Data projects and haven't seen the type of ROI they've expected. Data initiatives typically fail because technology platforms don't deliver the specificity needed to drive meaningful value, while data science services and custom-built solutions are unable to capture insights quickly enough for businesses to respond in a timely manner. Saama Fluid Analytics overcomes these hurdles by bringing a unique delivery model to bear, cultivated by more than 18 years of experience building analytics enabled-solutions targeted at specific industries, and coupled with domain expertise ensuring every customer project is a success.

"Global 2000 companies are under a mandate to make smart, strategic use of their data to compete in today's data-driven environment. There's never been a more pivotal time for us to collaborate with CXOs and business leaders to transform operations, accelerate innovation cycles, reinvent customer engagement and bring new products to market," said Suresh Katta, CEO and founder of Saama Technologies. "I believe that the results of Forrester's study clearly assign a quantifiable value to our industry focus and our Fluid Analytics approach, and prove that a new era of analytics based on speed and specificity is working in the market today."

For access to the study, please click here.
To view the Boris Evelson video about the study, please click here.

About Saama
Headquartered in Silicon Valley, Saama is the leading Big Data solutions company delivering Analytics Advantage to Global 2000 clients. Our Fluid Analytics maximizes existing customer infrastructure, allowing us to focus on the white space between existing capabilities and the critical business questions that need to be answered. We are unique in our ability to combine our Fluid Analytics Engine orchestration with our vertical expertise to drive the rapid adoption of advanced analytics into company-specific business processes in a matter of weeks. Saama has broad experience in projects including visualization, MDM, Hadoop, cloud and other advanced analytics solutions, in industries such as life sciences, healthcare, insurance, financial services, CPG, high-tech and media. Clients include Actelion, Astellas, Bill and Melinda Gates Foundation, Brocade, Broadcom, Cisco, CSAA Insurance Group, Dignity Health, GoPro, Motorists Insurance Group, Otsuka, PayPal and Unilever.