May 15, 2008 09:00 ET

New Era of Multimedia Blogging Begins With Integration of Magnify Publisher Into WordPress and Movable Type Platforms

Magnify Publisher Is the First of a New Generation of Intelligent Blog Applications Allowing Bloggers to Capture, Search and Embed Videos and Images Directly From the Post Window

NEW YORK, NY--(Marketwire - May 15, 2008) - A new era of multimedia blogging begins today with the release of the Magnify Publisher application for popular blog platforms -- initially rolling out with support for WordPress and Movable Type.

Magnify Publisher is the first native blog application that enables bloggers to search for video, text, and images, using key words and tags, and also embed the desired content directly into a post without ever leaving the WordPress or Movable Type dashboard. Magnify Publisher also features the ability to shoot and publish videoblog posts using a WebCam.

"Bloggers in our Movable Type community have consistently told us that their readers respond to posts with relevant videos and photos, so we're always looking for ways to make rich media easier to find and share," said Six Apart's Anil Dash. "Magnify Publisher makes that process extremely easy, providing an integrated application that lets bloggers discover, share or even create multimedia content right from within the familiar Movable Type interface."

Publisher's video discovery features allow for fast search embed from YouTube, AOL, Yahoo!, BlipTV, Metacafe, DailyMotion, Clipsyndicate, Google Video, Veoh, Red Lasso, and more. Image search is included for Flickr and Google Images.

"The Magnify Publisher is an important new tool to bring video content to the blogosphere," said Dina Kaplan, COO of, one of the new application's launch partners. " is committed to supporting web show creators and helping to get their work seen as widely as possible in a world where blogs are the finders and filters of great content."

"We think that bloggers are hugely important and trusted sources in helping people cut through the increasingly noisy web in order to find valuable and personal content," said CEO Steve Rosenbaum. "Building applications for WordPress and Six Apart provides bloggers with powerful features that help them further find, sort and share contextualized and pertinent multimedia content within a trusted platform." is a hosted video platform that gives sites the power to upload or stream themed video content from their desktop or popular social video networks into one brandable and dedicated channel. The company currently hosts more than 36,000 channels and allows existing websites and an emerging class of content entrepreneurs to build, manage, and monetize web video channels. The basic service is provided free and users can build and configure their channels at

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