SOURCE: Packaged Facts

Packaged Facts

March 24, 2011 10:03 ET

New Extreme & Edgy Food Flavors Come From the Wild, Global Cuisine and the Past

NEW YORK, NY--(Marketwire - March 24, 2011) - Today's consumers continue down the path of gastronomic adventure in their pursuit of hotter heat, tangier sours and edgier flavor combinations. Bigger, bolder and more unusual flavors are increasingly available from a variety of new sources, according to the "Extreme & Edgy Flavors: Culinary Trend Mapping Report" from the Center for Culinary Development (CCD) and leading market research publisher Packaged Facts. For food and beverage product developers striving to stay ahead of the curve, these flavors deliver exciting new sensory experiences on top of culinary adventure and, in some cases, wellness benefits.

"Consumers around the globe are thrilling to new, bigger, bolder flavors and unique flavor combinations," says Kimberly Egan, CEO of CCD. "Our palates are being pushed in all kinds of sweet, salty, sour and bitter directions, while new flavors tempt us from the edge of the culinary ingredient spectrum."

Using CCD's proprietary five-stage Trend Map®, the report profiles seven emerging and accepted flavors that are transporting consumers to new flavor places. They come from three primary sources:

  • From the Wild: Fine-dining chefs are playing with two new ingredients found in forests and along water banks.

    • Aromatic Douglas Fir tips are adding delicate, citrusy and woodsy flavor to meats, sauces, cocktails and desserts.

    • Sea Buckthorn, a noted superfruit and common ingredient in Chinese medicine, provides a tangy punch and bright orange color to sauces, cocktails and beverages.

  • From Global Cuisine: Foreign ingredients are finding their way to more places across the U.S. food landscape, bringing their extreme and edgy flavors with them.

    • Exotic Japanese Yuzu, a variety of lime, has a distinctive floral, tart flavor that chefs and mixologists are applying to Japanese and other fine dining cuisines as well as cocktails, marinades and sauces.

    • Puckery Tamarind, found in Latin, Indian and Southeast Asian foods like Pad Thai, hides out in many common condiments but is being used more openly in chutneys, simmer sauces and beverages.

    • Chocolate and Chile, an age-old combination in Latin America, has moved up the Trend Map® and is now appearing in brownie mixes, women's magazine recipes and popular lines of chocolate bars, adding warming heat to beloved chocolate.

    • Wasabi has become mainstream, evolving from a sushi accompaniment to being a full-fledged flavor profile for snacks, condiments and more.

  • From the Past: Bitter flavors have traditionally dominated in medicinal foods due to barks, roots and herbs used to heal. These same ingredients flavor Cocktail Bitters, Italian Amari aperitif spirits and Bitter Beers, all popular today in bar and cocktail culture, and a sign of consumers accepting bitter flavors more easily.

Whether food product developer, food manufacturer or restaurant operator, flavor is always in the forefront. This report offers fresh and forward flavor ideas for meats, snacks, beverages, condiments, confections and more.

For more information on "Extreme & Edgy Flavors: Culinary Trend Mapping Report," please visit:

The "Culinary Trend Mapping Report" is co-published by the Center for Culinary Development and Packaged Facts. Individual issues and annual subscriptions are available at

About the Center for Culinary Development - CCD is a full-service food and beverage strategic innovation company that successfully blends culinary creativity with consumer insights, trends and marketing expertise. Visit, or contact Kara Nielsen at (415) 693-8900 x110,

About Packaged Facts - Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: Follow us on Facebook, LinkedIn and Twitter.

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