SOURCE: ClickandBuy

March 02, 2010 01:28 ET

New Facebook app could turn social network into e-commerce marketplace

LONDON, UK--(Marketwire - March 2, 2010) -

ClickandBuy / New Facebook app could turn social network into e-commerce marketplace processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.

London / Berlin, 2 March 2010.As of today, the estimated 400 million users of the social network Facebook will be able to use "Buxter". Developed by e- payment entrepreneur ClickandBuy it is the only platform within a social media network that handles real instead of virtual currencies.

With just a few clicks of the mouse, users can register and load their own "Buxter" E-wallet in Euro or US dollars (with a limit of EUR 50,- for now).

The application could prove to be equally helpful for friends and family. Facebook users are able to transfer, receive and request money from other Facebook users via "Buxter" free of charge. And for a small fee of 1.9% (min. 2 EUR or 3 USD) they can withdraw their money from their ClickandBuy account.

The application will initially be available in Euros and US Dollars and can be found here:http://apps.facebook.com/mybuxter

However, the biggest advancement appears to be Facebook's transition from a successful social network to an e-commerce-marketplace, that is not contained in a closed system. "Buxter" is designed to encourage third party developers by giving them access to the "Buxter"-Facebook-API. This way, third party developers are able to create individual business solutions within Facebook and then receive payments through "Buxter".

What services come to mind? From movie tickets to lunch box - you name it. But more importantly, it's the implementation of an app that serves the community spirit of Facebook. Users may want to integrate this app into their own profile and from then on they can collect money from other users. Either, for an upcoming birthday party, or, even better, raise money for charity.


Christian von Hammel-Bonten, Senior VP, Head of Product Management, ClickandBuy says: "From now on, Facebook users can not only share their status and pictures, they can also share real money in a way that is fast, easy and secure."

Charles Fraenkl CEO, ClickandBuy says: "'Buxter' is the application that will see Facebook members use the platform not just as a way to stay in touch but also as a fast, easy and secure way to exchange money or buy and sell products and services."

About ClickandBuy

ClickandBuy is one of the leading payment services in the internet. Certified by McAfee and tested by Germany's Technical Inspection and Testing Association (TÜV) this online payment system is used for internet purchases by over 13 million people. Having doubled its turnover generated by traders and end customers to EUR 922 million (TTV) in 2008, the ClickandBuy Group first crossed the billion euro threshold in 2009.

Over 16.000 online traders use ClickandBuy's e-payment system for their e-commerce, retail, online entertainment, and paid content & services billing, including Apple iTunes, Vodafone, Deutsche Telekom, Telefónica, Orange, msn, AOL, Meetic, Parship, Electronic Arts (EA), Codemasters, Napster, McAfee, Panda, AutoScout24, RTL, Playboy, Financial Times Deutschland, Foto.com, Deutsche Boerse Group, KPMG, Yamaha, Digital River, Redcoon, bonprix.

Founded in 1999, the online payment system is operated by ClickandBuy International Ltd. in London. As an e-money institution licensed by the UK's Financial Services Authority (FSA), ClickandBuy's complete service includes 120 currencies and offers 50 national and international modes of payment throughout 30 countries.

ClickandBuy - Media Contacts

Rob Gibbons rob.gibbons@theprnetwork.co.uk - 07989 302 287 * ClickandBuy International Ltd. * Lincoln House 137 / 143 Hammersmith Road * W14 0QL London *www.ClickandBuy.com

[HUG#1389854]

"Buxter" Overview: http://hugin.info/141320/R/1389854/347985.jpg

Connecting the Payment Instrument at "Buxter": http://hugin.info/141320/R/1389854/347986.jpg

Charles Fraenkl, CEO ClickandBuy: http://hugin.info/141320/R/1389854/347984.jpg

Christian von Hammel-Bonten, Senior VP, Head of Product Management, ClickandBuy: http://hugin.info/141320/R/1389854/347983.jpg

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