Rose Athena

Rose Athena

September 05, 2013 08:00 ET

New Fashion e-Retailer Rose Athena Gives Women What They Want

WATERLOO, ONTARIO--(Marketwired - Sept. 5, 2013) -

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Rose Athena launches its interactive fashion website today, offering women in Canada and the United States the chance to personalize their dresses just the way they want them.

"Our online tool gives fashion-conscious consumers the opportunity to make their own design decisions," said Bushra Dirir, co-founder and Chief Fashionista of Rose Athena. "With over 2,500 designs to choose from, we aspire to help every woman feel confident no matter their size or style."

Women can tailor their own dress using Rose Athena's sizing charts, and by selecting from an assortment of design elements such as neckline, sleeve length, hemline and colour. They also have the option to purchase ready-made designs. Next, each garment is hand-crafted using premium fabrics, such as Pima cotton. The finished product is then delivered straight to the customer's door.

The company was founded as a result of numerous disastrous shopping attempts by two Toronto friends and business graduates. They had spent countless hours searching for stylish, figure-flattering dresses to wear to social events with no positive results. After teaming up with a technology expert, the Rose Athena concept was born.

Online sales of apparel and accessories are growing faster than any other e-commerce product segment, and will continue to grow over the next three years by double digits. In 2013, this segment is projected to grow by 18.5 per cent to $48.6 billion from $41 billion in 2012 (eMarketer, April 2012). As e-commerce grows, shoppers are becoming more receptive to personalization. A study by MyBuys and the e-Tailing Group found that "online shoppers find personalization both valuable and a keen influence on their shopping habits." The study showed that "53 per cent of shoppers believe that retailers who personalize their shopping experience are providing a valuable service."

Getting started with Rose Athena is easy. Women seeking to find their unique style can visit and open an account today.

About Rose Athena

Rose Athena is an online personalized fashion retailer offering products hand-crafted from the finest quality materials. Building off the hottest design trends, style-savvy customers can personalize dresses to their liking.

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