SOURCE: Sassenfras


January 24, 2013 08:00 ET

New Fashion-Forward Website Sassenfras Offers Weekly Newsletters and $500 Shopbop Giveaway

LOS ANGELES, CA--(Marketwire - Jan 24, 2013) - The upscale fashion-forward website Sassenfras is launching its new weekly e-newsletter filled with Daily Style Edits, "Beg, Borrow or Steal" style features, style articles, designer profiles, styling tips and more. People who register to receive the newsletter will be entered to win a $500 Shopbop giveaway. Sassenfras provides men and women with a roundup of the hottest fashion trends highlighted in its Daily Style Edits and saves time by allowing readers to purchase the items directly on the website through The Sassenfras giveaway begins on January 25 and ends on February 22.

Fashion enthusiasts on the go can register to receive Sassenfras' weekly e-mails with highlights that include Daily Style Edits that contain items that can all be purchased on Shopbop. An upcoming edit will include spring and summer floral prints with jackets, dresses and pants from designers that include 3.1 Phillip Lim, Rag & Bone and Zimmerman. Additional style edits that will be provided, will cover white and sheers, pastels, black and white and more.

The Sassenfras newsletter also includes a "Beg, Borrow, or Steal" feature of the week, that provides details on the most covetable style finds like the Burberry Prorsum Gladstone Metallic Leather Bag and the Alexander McQueen Black Hummingbird Embroidered Satin Knuckle Clutch and many others. Sassenfras' e-newsletter will include featured articles on fashion, from edgy, ergonomic high heels to how to edit your wardrobe in 30 minutes or less. Some of the other topics included in the newsletter include designer profiles and styling tips from the pros.

"We make it easy to find the fashions that speak to your personal style, without wasting time sifting through everything online or in retail stores. We also expose our readers to new designers and trends, and provide them with useful tips they can implement right away," says Sassenfras Founder Maz Durbin. Durbin is a fashion expert, entrepreneur, graphic designer and creative visionary with a background in retail, business management, graphic design and textile housewares design. She has used her keen eye for style, sharp business sense, and pure love of fashion to build Sassenfras.

To register for the Sassenfras weekly e-newsletter and to learn more, visit

Contact Information

  • Media contact:
    Lisa Elia PR
    email: Email Contact
    phone: 310-479-0217