SOURCE: Click Wine Group

May 14, 2007 06:00 ET

New FAT bastard Rosé Enters Fast-Growing Rosé Category

SEATTLE, WA -- (MARKET WIRE) -- May 14, 2007 --The 2007 forecast for the world of wine: everything's coming up Rosés. With U.S. Rosé consumption up almost 15% last year and demand in trendy New York restaurants increasing by 30%, it's clear that Rosé wines have garnered a whole new level of interest among American wine lovers. Now, Click Wine Group enters this fast-growing category with the introduction of FAT bastard Rosé -- just in time to greet the warm weather. FAT bastard's outstanding quality of wine, memorable name, and word of mouth have propelled it to become the third largest-selling French brand in the country and the number one selling French Chardonnay.

Described as "Wine for the anti-snob," by Time magazine, FAT bastard is unlike a lot of high-quality wines that put themselves up on a platform of pompousness. Its fun and irreverent name, laid back attitude and excellent quality allow the wine's fruit-forward, great taste to speak for itself. The addition of the fresh and contemporary Rosé gives Fat bastard's loyal fans and Rosé lovers alike a delicious new wine selection from a country widely recognized for its extraordinary Rosés.

The brilliant deep pink FAT bastard Rosé, made from 100 percent Shiraz, is alive with intense aromas and flavors of just-picked summer strawberries and raspberries. This harmonious and exuberant off-dry wine is juicy, elegant and its fresh flavors are well complemented by subtle tannins and mineral sensations to provide the perfect texture and finish.

Perfect for the season's backyard barbecues, FAT bastard Rosé is a fine complement to spicy foods and crisp, fresh salads. Or, simply enjoy it while relaxing on the deck, the dock or by the pool.

The grapes for FAT bastard wines are selected from several low-yielding vineyards throughout the Languedoc-Roussillon region. A significant amount of the harvest comes from top quality vineyards located in the Hérault and Gard areas where favorable local conditions provide the intense fruit flavors for which FAT bastard is known.

The new Rosé joins one of the fastest-growing wine categories. According to Impact Databank, imported Rosé consumption has increased 14% and of that, French Rosé wine imports were up by 58.9%.

Founded in 1987, Click Wine Group is a privately owned U.S. company that both imports and owns wine brands from around the world. The company's Global Wine Collection takes the intimidation out of wine with its easy to pronounce names and appealing consumer friendly packaging.

FAT bastard Rosé is available nationwide for the suggested retail price of $10.99. For more information visit www.fatbastardwine.com.

Contact Information

  • Contact:
    Bridget DiMartino, ext. 17
    Leslee Borger, ext. 11
    (212) 477-8090