SOURCE: Amadesa


June 28, 2011 08:45 ET

New Feature in Amadesa™ InPlace Empowers Marketers by Eliminating Reliance on IT Resources

CHICAGO, IL--(Marketwire - Jun 28, 2011) - Amadesa (, the first company to deliver a single platform for website testing and relevancy targeting solutions to improve conversion and engagement activity, announced today a new version of InPlace, the latest addition to the Amadesa Customer Experience Suite™. With InPlace's new point-and-click visual tagging functionality, marketers are free to launch testing campaigns without the assistance of an IT resource or specialized consultants.

"InPlace empowers marketers to visually select testing and targeting areas on their websites, reducing the burden on strained IT resources. Through an easy-to-use interface, clients can more efficiently set up and manage site optimization efforts, maximizing their investment," said Pete Olson, VP of enterprise solutions. "Because InPlace integrates seamlessly with Amadesa's Customer Experience Suite, marketers can dynamically respond to visitor activity in real time."

InPlace provides marketers with the ability to designate testing zones on a live website by scrolling over the desired areas and visually selecting images, text or any other type of content, with no disruption to site functionality. After the marketer simply uploads testing information through the Amadesa platform, InPlace displays a pop-up dashboard that provides instant access to current test performance and real-time results for easy review and updates. InPlace also allows marketers to adjust test settings, view snapshots of each alternative and drill into visitor segmentation data, while in the context of their own website.

"Amadesa continues to blend ease of use with power and flexibility for today's marketer," said Rita Brogley, CEO of Amadesa. "With InPlace, marketers have a simple way to deliver revenue lift, conversion gains and increased customer loyalty backed by an enterprise-class solution. Marketers who wish to stay responsive to their audience cannot afford waiting days and weeks to launch a new campaign. InPlace tagging makes it possible to launch new optimizations in a matter of minutes by leaping over the IT queue and maintaining full control over their site."

Amadesa InPlace is available to all Amadesa customers currently running onsite optimizations. For more information, visit

About Amadesa
Amadesa is the first company to deliver a software-as-a-service (SaaS) solution focused on delivering a dynamic website of one through testing, targeting and automated content delivery. The Amadesa Customer Experience Suite™ offers end-to-end testing and relevance targeting products to help online businesses maximize revenues, increase website conversion rates, enhance customer engagement, and improve marketing ROI. Learn more at

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