SOURCE: Web.com

Web.com

November 10, 2015 10:00 ET

New Federal Guidelines a Boon to Women-Owned Small Businesses

E-Marketing Leader Web.com Working to Build on Exciting Gains

JACKSONVILLE, FL--(Marketwired - Nov 10, 2015) - Whether in business or in life, going against the grain is often a beneficial attribute. Going against the grain implies keen insight into which direction the grain was going in the first place. When the late Steve Jobs spoke of anticipating peoples' needs before they knew it themselves, he was acting on this higher level of thinking.

Fortunately, trendsetting isn't confined to Apple Inc. or its founder. Earlier this month, two announcements demonstrated successful against-the-grain-thinking from both the federal government and small businesses, particularly those owned by women.

Last week the Small Business Administration announced a new program designed to help the organization achieve its goal of awarding 5 percent of its annual loans to women-owned small businesses. While the bulk of such loans are still awarded to men-owned businesses, the revised guidelines are a powerful reminder of just how important women-owned small businesses are to the nation's economic health.

Combined with additional data that suggests women-owned businesses are growing at twice the rate of men-owned businesses, it's clear a new trend is emerging. What's also clear is the need for these businesses to continue the trendsetting they started in order to stand out and thrive.

One of the most effective ways to achieve that aim today is by harnessing the marketing and communication tools of the Web. That's why Web.com, a leading provider of Internet services and online marketing solutions for small businesses, with more than 30 years combined experience, is the go-to resource for women-owned small businesses (and businesses of all kinds) as they increasingly launch or expand their online presence.

"The SBA and the encouraging small-business news could not have come at a better time as it relates to our efforts," said David Brown, Web.com's chairman and CEO. "It is very telling to see that women business owners continue to recognize the need for a strong internet presence as a vital component to their businesses' success in 2016 and beyond, but they don't have the confidence in their ability to develop and maintain these areas. As our recent survey of women business owners (WBO) tells us, finding the right tool or partner will be the key ingredient to WBOs' success and will help them grow their customer base and maintain strong relationships with existing customers."

Brown adds, "Unfortunately many don't yet have confidence in their ability to develop and maintain these areas. As our recent survey of women business owners (WBO) tells us, finding the right tool or partner will be the key ingredient to WBOs' success and will help them grow their customer base and maintain strong relationships with existing customers."

The Beeline to Online
Incredible as it may seem, more than half of small businesses (55 percent) still don't have a website. But by providing a full range of Internet services to small businesses via subscription-based solutions including domains, hosting, website design and management, as well as search engine optimization, online marketing campaigns, local sales leads, social media, mobile products, and e-commerce solutions, Web.com is meeting the needs of small businesses anywhere along their lifecycle with affordable online services.

Increasingly, online also means on the go. With U.S. smartphone penetration reaching its limits, brand engagement is ubiquitous on multiple screens. As speed and mobile Web reliability increase -- Chattanooga, Tennessee is the first U.S. city to boast 10-gigabyte Internet speeds -- capitalizing on this tool is a must.

"At 20 years old, the commercialized Internet is still very much in its youth," Brown added. "But with Web.com and its formidable resources at your brand's side, your business has a chance to continue to grow and drive your success. That's a trend we can all embrace."

For more information about Web.com or to learn more about how they can help your small business succeed please contact John Herbkersman at Jherbkersman@web.com or by calling 904-251-6297.

About Web.com

Web.com Group, Inc. (NASDAQ: WEB) provides a full range of Internet services to small businesses to help them compete and succeed online. Web.com is owner of several global domain registrars and further meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions including website design and management, search engine optimization, online marketing campaigns, local sales leads, social media, mobile products, e-commerce solutions and call center services. To get more information, visit www.web.com; follow Web.com on Twitter @webdotcom or on Facebook at Facebook: Web.com. For additional online marketing resources and small business networking, please visit Web.com's Small Business Summit.

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