SOURCE: Skinny Nutritional Corp.

May 02, 2007 10:10 ET

New Flavored Skinny Water to Be Available at All Super Target Stores

Three New Flavors Combine Great Taste and Fat-Burning to Create Skinny Water

BALA CYNWYD, PA -- (MARKET WIRE) -- May 2, 2007 -- Skinny Nutritional Corp (OTCBB: SKNY) announces Skinny Water, a dietary supplement, whose active ingredients are proven to increase fat burning*, will now be available at all Super Target stores nationwide, in a new formulation beginning June 10, 2007. Now available in three great-tasting flavors, lemon, raspberry and peach, Skinny Water contains the functional ingredients Super CitriMax®, and ChromeMate®, and is exclusively developed and distributed by Skinny Nutritional Corp, www.skinnywater.com.

Super CitriMax helps burn fat and also helps to suppress appetite*, said Dan Murray, Vice President of Sales for Food and Beverage for InterHealth Nutraceuticals, makers of Super CitriMax and ChromeMate. "Together with ChromeMate, which helps maintain healthy blood sugar levels and promote lean body mass, it represents the perfect combination for people looking to control or lose weight in a healthy manner."

Skinny Water blends Super CitriMax, a unique patented form of (-)- hydroxycitric acid derived from the South Asian fruit Garcinia cambogia and bound to both calcium and potassium, and ChromeMate, a patented niacin-bound, highly bioavailable form of chromium, an essential mineral needed for proper insulin function.

How Skinny Water Works

A recent study of Super CitriMax conducted by InterHealth of Super CitriMax, conducted with researchers from Georgetown University Medical Center, revealed that consuming the recommended optimal quantity of Super CitriMax, the key ingredient in our Skinny Water beverages, resulted in decreased appetite and reduced fat production. After an eight-week period, participants in the Georgetown study lost an average of 10 pounds each. Skinny Water provides 900 mg of hydroxycitric acid from 1500 mg of Super CitriMax in each serving, along with 15% of the daily value for calcium and 9% of the daily value for potassium. Studies show that Super CitriMax helps dieters "reduce body weight greater than with diet and exercise alone," making Skinny Water the perfect complement to any diet plan.

Healthy Beverage Choices

We've seen a shift in attitudes toward diet and health and wellness, with consumers seeking more product choices that support active 'on the go' lifestyles," said Don McDonald, Chief Executive Officer, Skinny Nutritional Corp. "Skinny Water is a great-tasting product that not only helps busy consumers stay hydrated but actually helps curb appetite. Skinny Water is a 'must have' part of a healthy and balanced lifestyle."

Skinny Water will be bottled in the United States and is available in three delicious flavors -- Raspberry, Peach and Lemon -- in the ready-to-drink functional water and the diet and nutrition sections at supermarkets, mass merchandisers, and convenience and drug stores, and club stores.

Raspberry Skinny Water and Lemon Skinny Water will be available nationally through all of the Super Target Stores on June 10, 2007 and is available in individual 16.9 oz bottles as well as in six-packs and 24 packs. Suggested retail price for Skinny Water is $1.19-$1.29 (single bottle).

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to cure, mitigate, treat or prevent any disease.

About Skinny Nutritional Corp.:

Skinny Nutritional Corp., www.skinnyco.com, is a national and international marketing and distribution company that identifies emerging consumer product trends in the health and wellness industry. Skinny Nutritional Corp. is the exclusive worldwide distributor of Skinny Water®, Skinny Snacks™, and other Skinny branded products currently in development.

Forward-Looking Statements

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. When used in this release, the words "believe," "anticipate," "think," "intend," "plan," "will be, "expect," and similar expressions identify such forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the Company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

Contact Information

  • Contact:
    Don McDonald
    President and CEO
    Email Contact
    877-522-2103, ext 704

    For Distributor Inquiries, contact:
    Michael Salaman
    610-216-0057