June 07, 2012 09:28 ET

New fMRI Patent Identifies Emotional Triggers in the Brain Using AdSAM® Neuro Emotion System™

GAINESVILLE, FL--(Marketwire - Jun 7, 2012) - AdSAM®, the leader in measuring true emotional response, today releases information about the new Patent using Functional Magnetic Resonance Imaging. AdSAM was used to identify specific regions of the brain that relate to measuring Appeal and Engagement.

Key findings are:

  • The Patent was issued by the US Patent and Trademark Office.
  • There are specific regions of the brain that measure separate components of emotion.
  • Appeal and Engagement are combined with Empowerment to identify specific feelings.
  • The regions include Temporal and Frontal Gyrus.
  • AdSAM accurately measures these dimensions.

To see fMRI image, go to under News.

To learn more about the US Patent or the process please contact Dr. Jon Morris at Links can also be found on Twitter or Facebook.

This research was conducted at the University of Florida and a report of the results appeared in the peer reviewed publication Human Brain Mapping. AdSAM Marketing is a leading worldwide provider of emotional response market research. AdSAM offers Neuro-Emotional Response Insights globally. For more information contact or visit the AdSAM website at

Contact Information