SOURCE: Franchise Gator

Franchise Gator

September 27, 2012 10:41 ET

New Franchise Gator Website Increases Quality Franchise Lead Generation

Main Industry Portal Gives Potential Franchise Buyers the Scope of Specific Content They Are Searching for

ROSWELL, GA--(Marketwire - Sep 27, 2012) -  Franchise Gator has launched a redesigned, content-rich website that's earning more visitors who stay longer -- making one of the franchise industry's leading portals even more valuable to entrepreneurs looking for franchise opportunities.

Franchise Gator has broadened the scope of content on FranchiseGator.com to include blog entries on industry trends, growing franchises and suggestions for running better businesses in addition to its established franchise directory. The portal has also streamlined the site's design to ease navigation and make information easier to find.

Since its launch Sept. 6, number of pages viewed per user has increased 10 percent on FranchiseGator.com, and the amount of time visitors spend on the site has grown by 14 percent. Franchise Gator already commanded a healthy share of traffic from prospective franchise owners -- about 10 percent of the 250,000 people per month who request information on franchise ownership.

"Potential franchise owners want relevant information right now, before they contact the first franchise, so we've beefed up and reorganized information so that franchise prospects can reach the most information with the fewest clicks," said Franchise Gator Technology Director Rex White. "Navigation is far more intuitive and natural now. That saves our clients precious time and energy."

Specific changes include:

  • A cleaner interface with more white space
  • An improved, simplified search function
  • Streamlined navigation
  • Fewer redundant pages
  • Improved dashboard integration with site features
  • Relevant franchise topics and more sophisticated search optimization that targets an expanded list of search terms

"Early indications are that Franchise Gator's site is outperforming all other franchise portal sites," said Franchise Gator, General Manager Farrah Kennedy. "Franchise candidates are hungry for information, and our mission is to help them find it. That's what produces sales for franchise brands."

About Franchise Gator
Franchise Gator, a unit of Landmark Interactive, a division of Dominion Enterprises, is the leading destination for those seeking to invest in a franchise opportunity. Now in its 10th year, Franchise Gator and its network of sites offer information on hundreds of business and franchise opportunities available in more than 100 industries. Franchise Gator provides franchisors with a quality, yet cost-effective, mode of franchise marketing. 

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