June 22, 2012 04:05 ET

New Fuel Rewards Network™ Program Expands to Nashville to Help Consumers to Save Big on Fuel at Shell

Consumers Can Now Turn Everyday Purchases Into Potentially Huge Savings at the Pump

NASHVILLE, TN--(Marketwire - Jun 22, 2012) - Paying less -- a lot less -- at the pump is getting a whole lot easier for consumers in the greater Nashville area. In an exciting second wave of market launches across the country, the new Fuel Rewards Network™ program or FRN™ program makes its debut in Nashville on June 25.

Imagine taking as much as one, two or even three dollars off per gallon on your next fuel purchase! It is possible with the new, revolutionary cents per gallon rewards program offered by Shell, the No. 1 selling gasoline brand in the U.S., and Excentus, the market leader in cents per gallon loyalty programs. The free program offers consumers in the greater Nashville area a variety of ways to earn rewards through everyday purchases of things like food, clothing and household goods which can be redeemed for fuel savings at participating Shell stations.

According to a national survey about loyalty rewards programs conducted by Shell, 92 percent of U.S. consumers surveyed agree that loyalty rewards programs are a good way to save money1. Now, Nashville consumers will have the opportunity to do just that. They can earn rewards at many of their favorite local restaurants like Romano's Macaroni Grill and more, and through hundreds of online merchants from the Online Mall including Bass Pro Shops,, and many more.

The FRN program began launching in markets like Miami and San Francisco earlier this month. While the different ways to save vary by market, some consumers who have just begun using the program have paid as little as 1 cent per gallon at participating Shell stations by redeeming Fuel Rewards® savings they've earned through the FRN program2 for big savings. The average consumer savings are 25 cents per gallon.3 With the next wave of launches on June 25, the Fuel Rewards Network program will be available in more than 50 markets and by the end of the year the FRN program will be available in nearly 200 markets across the country. Additional cities will be rolling out the FRN program each month.

The FRN program, developed and operated by Excentus, is unique because it allows Nashville consumers to combine their multiple rewards offers -- or cents per gallon savings -- together for potentially huge savings right at the pump. The savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and Shell Diesel at participating stations, up to 20 gallons per purchase, per vehicle.

The FRN program is FREE for Nashville consumers. They just need to pick up an FRN Card at any one of the more than 200 participating local Shell stations and activate it by visiting to start earning rewards to save at the pump. Consumers can also request an FRN Card online at

There are currently two big ways for Nashville consumers to save with the FRN program! They include:

  • Online Mall -- Access nearly 700 brand name online merchants offering 5 cents per gallon for every $50 you spend. Some online merchants may offer 2x, 5x, 10x rewards or more -- so you can multiply your savings!

  • Dining -- Earn 10 cents per gallon for every $50 you spend when you dine at more than 10,000 participating restaurant locations.

"Shell knows more consumers are looking for a smart loyalty rewards program that can help them save money at the pump without having to jump through hoops or sacrifice their quality of fuel," said Dan Little, Shell North American Fuels Marketing Manager. "That's why teaming up with Excentus on this revolutionary rewards program is so exciting because it empowers Nashville consumers to never pay full price at the pump again!"

The FREE Fuel Rewards Network Card can be activated following these easy steps:

  • Visit and click "Sign Up" to enroll in the FRN program or to request an FRN Card.
  • Select "Fuel Rewards Network" for your card.
  • Enter your card number and PIN. Follow the steps to complete online enrollment.

"Excentus is excited to introduce the outstanding savings potential of the Fuel Rewards Network program to Nashville consumers," said Dickson Perry, Chairman and CEO of Excentus. "By teaming up with Shell, local consumers who participate in our program will be able to set their own price for high-quality fuel simply by choosing to buy the things they normally buy through one of our participating retailers and programs. These are trying times for many families, and we're proud to be able to offer relief through the Fuel Rewards Network program."

Nashville consumers can learn more about the FRN program and watch their fuel savings add up by visiting Or find Shell on the 'On the Road' tab on Facebook at or visit the Fuel Rewards Network™ program page at for more information.

About Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE: RDS.A) and (NYSE: RDS.B)]

About Excentus
Excentus Corporation is the market leader in providing marketing and promotional programs and services utilizing price rollback discounts at the pump as the ultimate consumer reward. Through its patented Fuel Rewards® systems and methods, the growing Fuel Rewards Network™ program provides its members with the opportunity to earn free gas simply by purchasing the things they normally would at more than 1,000 retail locations, nearly 700 online merchants and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped over 10 million consumers save hundreds of millions of dollars on fuel. In addition, Excentus licenses various uses of its patent portfolio and through its business unit, Centego II, LLC delivers private-label fuel discount programs. Headquartered in Dallas, Texas, Excentus Corp. was founded in 1996 and is a privately held company with over 150 employees. For more information please visit

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'', ''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'', ''seek'', ''should'', ''target'', ''will'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2011 (available at and These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, June 22, 2012. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

1 Data from StrategyOne's loyalty rewards survey (June 8, 2012)

2 According to 'Leaderboard of Savings' (June 21, 2012)

3 According to 'Leaderboard of Savings' (June 21, 2012)