SOURCE: Author Luis Gallardo

Author Luis Gallardo

September 13, 2012 17:40 ET

New Game-Changer Leadership Book by Luis Gallardo: Brands & Rousers

The Holistic System to Foster High-Performing Businesses, Brands & Careers

MANHATTAN, NY--(Marketwire - Sep 13, 2012) -  Author Luis Gallardo, a global brand and marketing leader, explains in his new book "Brands & Rousers" how businesses can achieve sustained, gainful growth.

Leading in Turbulent Times. Where is the full picture?
There are two things we can say for certain about the future: it will be different, and it will surprise. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from the events of the late 20th Century and the first decade of the 21st it is this: it is not simply what we know that matters, but how we react to what we do not know.

The time of the all-knowing leader is gone. Certainty is ephemeral and elusive: even if it is achieved, it soon becomes clouded and overtaken by events.

The new reality

Change comes from so many different directions that companies and leaders can be forgiven for feeling overwhelmed or blindsided. Every day, we are facing a multitude of changes that affect every aspect of running a business. Laws, regulations, compliance requirements, customer preferences, technologies, competitors, changing demographics and shifts in lifestyles are only some of the forces at work.

All of these present an immense challenge for any business, but when magnified by the many other countries, businesses and customers entering the global marketplace, with different legal requirements, customs, cultures and consumer preferences, and the challenge is truly immense. Time moves on and markets evolve. Success will only follow for those organizations that respond effectively and swiftly to the only constant left in business: change.

Leaders need to ask themselves: what are we doing to ensure the long-term success of the company? While dealing with uncertainty is hardly a new concept for businesses, it is the sheer scale of change that we now have to deal with that presents such immense challenges and that leaves the unprepared company vulnerable and such easy prey to their more-battle-ready competitors.

A changing world
There are some companies, however, that stay the course. In fact, there are those that thrive through the years: entities of every size, in industries and geographies across the board that fend off challenges of all kinds. The insights from these firms are revealing as they suggest several actions that are needed to fortify your business. In other words, they highlight how to position your company for distinctive, long-running, profitable progress.

In summary, it's a matter of Rs. To be precise there are 6Rs that, when used together, help businesses achieve their objective of sustained, gainful growth. These are explained in detail in the Brands & Rousers book, but they are based on several key elements, including: focusing on the reason behind the business, generating and maximizing revenues, rousing people, developing a reputation, building business relationships and ensuring resilience.

About the Author
Luis Gallardo
is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals.

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