SOURCE: New Generation Consumer Group

February 19, 2015 07:34 ET

New Generation Consumer Group Announces Mucho Macho Hot Sauce and Hot Links Sausages

Fiery Hot Sauce and Hot Links Sausages to Heat Up the Macho Snack Category and Grocery Store Shelves Early Next Month

WHITTIER, CA--(Marketwired - Feb 19, 2015) - New Generation Consumer Group (OTC PINK: NGCG), a consumer products marketing and media company, is pleased to announce the product rollout of Mucho Macho Hot Sauce and Mucho Macho Hot Links Sausages. Mucho Macho Hot Sauce will address the growing market for hot sauce, while Mucho Macho hot links sausages will be targeted toward tailgaters and backyard barbecues. Both products are expected to be available to our distributors in early March and will be priced competitively with other leading brands.

Hot sauce production is one of the fastest growing industries and our new sauce is expected to be a surefire hit. According to IBISWorld, an industry and market research organization, hot sauce production is the 7th fastest growing industry. By 2017, hot sauce production in the U.S. is expected to be a $1.3 billion industry. The US hot sauce market has grown by 150% since 2000, which is more than that of BBQ sauce, ketchup, mayonnaise and mustard -- combined. America's fast-growing palate for hot sauce has a lot to do with the country's rising immigrant population. The influx of Asians and Latinos, both of which traditionally have higher tolerances for spice, has helped to make spicy food more conventional. The growing trend is a move towards premium products as younger consumers are increasingly demanding a restaurant quality experience from their home-cooked meals.

Phil Longoria, Director of Marketing for New Generation Consumer Group, said, "Our goal is to bring revenue producing products to market as quickly as possible in order to maximize sales. The explosion of hot sauce sales can be traced to demographic shifts, immigration, and the growing popularity of spicier ethnic food in the United States, Canada and Japan." Mr. Longoria continued, "We like to think our Mucho Macho Hot Sauce is a product of a healthier, more robust lifestyle."

Additionally, New Generation Consumer Group is conducting in store taste tests on its Mucho Macho products at a number of Kmart stores in the western United States. The Mucho Macho line is the first of several brands New Generation Consumer Group plans to build. Each featured brand will have the capability to add additional products as the Company expands. New Generation Consumer Group plans to focus on building distribution for each of its product lines through supermarket and warehouse chain stores and is currently building its network of distributors.

Retailers and distributors are invited to contact the Company directly for more information on carrying the Mucho Macho Hot Sauce and hot links sausages.

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its feature product. Our VIP Spirits Division will feature Excuse as our premium brand. Our initial product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, brand management, and various other services to its clients and helps them get more customers, increase sales, sell a product, or create brand awareness. Our snack division brings consumers more of spicy and intense flavors today's sports fans want for their tailgate or sports themed parties. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contact Information

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