SOURCE: New Generation Consumer Group

May 19, 2015 10:00 ET

New Generation Consumer Group Announces Open Letter to Shareholders

WHITTIER, CA--(Marketwired - May 19, 2015) - New Generation Consumer Group, Inc. (OTC PINK: NGCG)

Dear Shareholder:

First I'd like to take this opportunity as your Chief Operations Officer (COO) to discuss with you the first quarter review. New Generation Consumer Group is in its infancy stages as a public company, but I have to say, I'm very impressed with our team and the direction we are headed in. I am enthused by the changes and progress that we have made this far year to date in 2015 and especially enthused about our long-term future.

Part of our business model is our performance with purpose. We see that as the catalyst for our success. It's our contract with you, and it's also the driver of our innovation and gives us our competitive advantage. Performance with purpose is not just a set of issues, or a collection of goals or even metrics, nor is it something of interest to only a certain set of shareholders. Simply put, it means what it says. It's about delivering results the right way, in a sustained way. It means we live our values and we do it in a way that fuels our performance, which ultimately delivers above-average shareholder returns.

We are innovators in this sector and this company's huge untapped potential will be realized. While the company has been building a more efficient product line, we continue to recognize the shift in today's savvy buyers' expectations and demands. Capturing efficiencies in our operations through innovation is an absolute necessity.

A smaller organization like ours is lean out of choice. It helps keep operating expenses low allowing us to allocate and utilize money where it needs to be -- with our product development, distribution, marketing and research. But even with our size, we see vast opportunity to grow and thrive in an evolving environment. As we do, performance with a purpose is ingrained into our company's dedication within our daily operations.

New Generation Consumer Group has an executive team with well over 85 years of combined highly experienced professionals in the consumer products and service industry. Our executive team is composed of the most seasoned and knowledgeable group with a clear plan and superior positioning compared to the competition. Such extensive years in managing, leading, developing, and marketing, in addition to all the valued relationships made over the many years makes NGCG a true powerhouse in this highly competitive and evolving industry.

Management is committed to dedicating a considerable amount of time and effort building the brands NGCG currently has. In addition to building the brands, management is also committed to attracting the very best in the industry to help boost the company's distinguishable product lines.

Currently, the company is organizing its ongoing rollout of its product lines to build a stable base which will aid in a continuing support of revenues for further growth. Over the next several months management will concentrate on providing products and services that will assist with creating revenues and proceeds for NGCG, as well as strengthening shareholder value. Management will slowly add in these additional products, careful not to interrupt the flow of the company's current products.

Since we have had the opportunity to review the past quarter, we have taken an in depth look and evaluated priorities. Being smaller forces us to make more upfront decisions about what's most important and what will enable us to deliver our goals quickly and with impact. That leads to some tough choices, but we won't continue to pursue something that is an impediment to growth.

Moving forward, we will remain vigilant to other avenues of stable, consistent growth. Our executive team is dedicated to produce positive results as we are focused on delivering a superior level of products and services.

We appreciate the support and loyalty to all who share our company's vision. We look forward to a successful and profitable year.

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its featured product. Our VIP Spirits Division will feature Excuse as our premium liqueur brand. Our initial alcohol product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, and brand management, in addition to other various services to its clients to help them gain more customers, increase sales, aid in selling products and services and or to create brand awareness. Our snack division brings consumers spicy and intense flavoring of noticeable quality for today's particular tastes. Additional information may be found at,, or

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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