March 02, 2009 08:08 ET

New Genius Enterprise™ Marries Marketing Automation With's Proven Sales Advantage

Genius Enterprise™ Adds Automated Lead Nurturing, Real-Time Lead Conversions, and Lead Scoring to Award-Winning Email Marketing and Demand Generation Solution

SAN MATEO, CA--(Marketwire - March 2, 2009) - Incorporated®, the leading on-demand provider of B2B marketing solutions for both marketing and sales organizations, today announced their latest product release, Genius Enterprise™, which adds marketing automation capabilities to its award-winning Genius demand generation and email marketing services. Genius Enterprise offers marketers the ability to easily create rules-based lead nurturing workflows and automate email marketing campaigns tied to's unique real-time prospect interest alerts and instant website visit replays for frontline sales reps. Based on the Genius next generation cloud computing infrastructure, Genius Enterprise is the only marketing solution which can be deployed in minutes rather than months. Genius Enterprise will be available on March 9th.

"B2B marketing solutions should be measured on the immediate value they provide to sales, as well as to marketing," said David Thompson, CEO and co-founder of "Too often, the 'set and forget' automation approach other vendors offer causes hot leads to get lost in the marketing 'black box.' Genius Enterprise constantly monitors prospects' 'online body language' and immediately identifies and routes the most engaged customers to sales in real-time."

Genius's patent pending proxy server technology allows Genius customers to get to market with integrated web and email campaigns in just minutes, while other vendors require extensive consultation and integration. The simple drag-and-drop interface also makes it easy for marketers to set up powerful lead capture, prospect nurturing and lead scoring workflows to ensure a steady flow of communications to potential customers over time -- until those prospects demonstrate readiness to engage with sales.

Genius Enterprise is unique in enabling marketing and sales managers to identify qualifying "conversion events," such as trial sign-ups or visits to a specific web page, that signal strong prospect interest. With Genius Enterprise, when a prospect "conversion event" occurs, sales is immediately alerted and given access to the Genius prospect's website visit history, no matter what the state of any automated workflow. Unlike other marketing automation solutions that are designed only with marketers in mind, Genius Enterprise ties automation directly to the sales rep so they can follow up with the right prospects at the right time and with the right information.

"Genius Enterprise is designed for marketers with sales in mind," said Genius customer Joanna Giannotti, Global Marketing Director at ClickSoftware. "Its simple drag and drop campaign creation makes cumbersome, complicated marketing automation solutions a thing of the past, while their unique Genius Tracker™ alerts sales with an instant notification when prospects are hot so reps can offer rapid service. It all means greater marketing success and more closed deals for sales."

Genius Enterprise adds powerful marketing automation features to's award-winning email marketing and website tracking capabilities including:

--  Automated email lead nurturing and qualification
    --  Easy drag and drop construction of workflows for quick campaign
    --  Automated actions based on lead characteristics & behavior
        including lead source, BANT factors, number of pages visited and
        specific pages visited, providing a more complete and current view
        of prospect interest
    --  Unique Conversion Events triggers that eliminate "set and forget"
        marketing and activate real-time Genius Tracker alerts to Sales
--  Enhanced real-time alert capabilities supported by lead scoring and
    ability to change lead status in Genius or Salesforce CRM.
--  Best in class email deliverability for unsurpassed "send with
    confidence" scalability and reputation management including:
    --  Scaling to 3 million messages per hour, besting competitors by
        over 3-1
    --  Real-time visibility of delivery rates and failures and ISP
        feedback loops
    --  Proactive support for the fine tuning of processes to increase
        contact rates

Genius Enterprise complements the widely adopted and award-winning GeniusPro™ capabilities, which include:

--  Personalized email sending and website tracking for faster, flexible
    lead qualification and reporting. Genius allows marketing and sales
    managers to send personalized email campaigns on behalf of entire sales
    teams; marketing can send to anyone's contacts and allow any user in Sales,
    with permissions, to instantly track a customer email response or web visit
--  Auto-response emails and instant sales rep alerts upon submission of web-to-forms or other workflow processes.
--  Instant Web Promos that let marketers compose and post personalized
    content on the company website with no tagging. Instant Promos can be used
    to deliver custom offers to selected recipients or to encourage visitors to
    chat live with available sales reps through Genius Interactive chat
--  Sales email templates and Outlook Plug-in, which let sales
    professionals send fully trackable Genius emails with no website tagging or
    server changes.
--  Unique Genius Tracker™ alerts that show sales reps and lead
    qualifiers when prospects are opening emails and visiting the website.
--  Visual replays of website visits, giving frontline sales professionals
    instant insight into prospect interest, before the first call.
--  Deep integration with

To arrange a demonstration of Genius Enterprise, call at 888-6 GENIUS (888-643-6487) or visit

About®, creator of the award-winning GeniusPro™ and Genius Enterprise™ on-demand solutions, is the leading on-demand provider of B2B demand generation and marketing automation solutions that enable frontline sales to quickly identify and connect with their best prospects, without IT. Genius marketing automation solutions enable personalized email campaigns, automated lead nurturing, and website visit tracking, and deliver website visit results to both Marketing and Sales, dramatically improving demand generation, lead qualification and Sales connect rates.

Genius was recently named the #1 demand generation solution by Salesforce AppExchange customers. Over 500 companies and 50,000 customers worldwide use's unique technology for marketing automation, email marketing and demand generation to align Sales and Marketing efforts and quickly deliver the most qualified leads to frontline sales reps. With Genius, Sales can immediately prioritize their leads and follow up on their best opportunities based on prospects' online behavior,. is a privately held company, funded by Accel Partners, Emergence Capital, Mohr Davidow Ventures and Walden International, with headquarters in San Mateo, CA. For more information visit: or email

Contact Information

  • Contact:
    Martha Feingold
    Horn Group

    Parker Trewin