SOURCE: GetInsured


March 25, 2014 12:35 ET

New GetInsured Plan Score™ Ranks Health Insurance Plans, Making It Easy for Consumers to Choose the Best Plan

Delivers Personalized, Expert Recommendations Based on Consumers' Health Care Needs and Budgets

PALO ALTO, CA--(Marketwired - Mar 25, 2014) - GetInsured, a leading health insurance technology company, today unveiled the GetInsured Plan Score™ (GPS™), a proprietary, personalized recommendation engine that makes it easy for consumers to pick the health insurance plan that best meets their health care needs and budget.

GPS™ delivers customized recommendations, illuminating each plan's "pros and cons" based on the customer's preferences. The tool leverages expert knowledge from GetInsured's licensed insurance agents and nine years' worth of data and shopper analysis. GPS™ also helps steer customers away from common trouble spots. For example, many consumers focus primarily on the dollar amount of the monthly premium when choosing a health insurance plan -- not realizing that factors like co-pays, deductibles, and co-insurance can equally affect the annual cost of the plan.

GPS™ uses a 100-point scoring system to guide consumers through the three most important factors when finding the ideal health insurance plan:

  • Fixed costs - GPS™ determines the amount a consumer will pay each month (called a monthly premium), less any federal tax credits he/she might receive.
  • Variable out-of-pocket costs - Because the cost of healthcare is more than just the monthly premium, GPS™ asks simple questions to help the consumer predict how much healthcare he or she will use over the course of the year. GPS™ analyzes these answers to determine the consumer's health care usage, and then recommends the plan with the best deductible, co-pay, and co-insurance -- in other words, the plan that will save the consumer the most money in the long run.
  • Additional health care benefits of interest - Although all ACA plans cover the 10 essential health benefits, things like adult dental and chiropractic care aren't covered in every plan. Consumers can choose the extra services that are most important to them, and GPS™ will include them in the personalized score.

"Health insurance is one of the most important and complicated purchases that a family makes. Choose well and you'll get protection from extreme financial distress and bankruptcy. But if you don't choose the right plan, you might not have as much protection as you want," says Chini Krishnan, chief executive officer of GetInsured. "GPS™ empowers consumers to do their own research and make informed decisions about their health care. And if consumers get stuck, they can always call our licensed agents to help, at no charge. Our aim is to reduce the stress many people feel when faced with a myriad of insurance plan choices."

About GetInsured
GetInsured is a leading health insurance technology company that combines modern technology and customer service capabilities to make health insurance shopping easy and efficient. Since its founding in 2005, GetInsured has helped millions of individuals and families find the right health insurance plan for their needs and budgets. GetInsured is approved by the federal government to enroll Americans in subsidized health insurance plans, and the company also provides state governments with technology solutions for the enablement of state-based health insurance exchanges. For more information, please visit

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    Jennifer Parson
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